Digital Content Writer

At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started.

Why is this role important?

*Note: This is a non payroll contractor opportunity.

Remote based.

Hourly rate: $36 depending on level of experience

Fixed-term contract through December 31, 2026.

As a Digital Content Writer supporting the PC Optimum business, you will be responsible for crafting compelling, member-focused content across digital channels that supports acquisition, engagement, and retention. Working closely with designers, marketers, product teams, and cross-functional partners, you will develop clear, engaging copy that enhances the member experience while maintaining the PC Optimum brand voice.

We're looking for a strategic and creative storyteller with exceptional writing and editing skills, a strong understanding of digital content best practices, and a passion for creating meaningful customer experiences.

What you'll do

• Write and adapt compelling digital content across web, email, app, paid media, social media, and other digital marketing channels.
• Translate creative briefs and business objectives into clear, engaging, and member-centric messaging.
• Collaborate closely with designers to ensure copy and visual design work together to deliver seamless digital experiences.
• Maintain and evolve the PC Optimum brand voice across all member-facing touchpoints.
• Edit, proofread, and refine content to ensure clarity, consistency, accuracy, and quality.
• Ensure all content aligns with accessibility standards, inclusive language best practices, and digital content guidelines.
• Partner with Legal to ensure claims, offer details, disclaimers, and promotional messaging meet compliance requirements.
• Collaborate with Translation partners to ensure messaging is accurately localized and consistent across English and French content.
• Contribute to campaign concepting, content strategy, and creative ideation to support integrated marketing initiatives.
• Work closely with cross-functional stakeholders to understand business objectives, audience insights, and member needs.
• Manage multiple content initiatives while balancing competing priorities and delivering high-quality work on schedule.
• Help develop and maintain content standards, messaging frameworks, and editorial guidelines to ensure consistency across channels.
• Stay informed on digital content trends, emerging technologies, and AI-assisted writing tools to continuously improve creative execution.

What You'll Bring:

• 3+ years of experience writing digital marketing, UX, or editorial content for consumer-facing brands.
• Exceptional English writing, editing, and proofreading skills with a portfolio demonstrating strong creative and digital copywriting.
• Experience writing across multiple digital channels, including web, email, app, social media, and paid advertising.
• Strong conceptual thinking with the ability to develop engaging messaging that aligns with business objectives and customer needs.
• Excellent attention to detail with outstanding grammar, editing, and proofreading skills.
• Ability to balance multiple projects while managing competing priorities and meeting deadlines.
• Strong collaboration skills with the ability to work effectively across creative, marketing, product, legal, and cross-functional teams.
• Comfortable receiving feedback and incorporating revisions while maintaining creative excellence.
• Demonstrated ability to adapt tone of voice for different audiences, channels, and campaign objectives while maintaining brand consistency.
• Experience writing for loyalty, retail, eCommerce, or consumer brands is considered an asset.
• Familiarity with accessibility standards, inclusive language principles, and SEO best practices is considered an asset.
• Experience with AI-assisted writing tools and digital content workflows is considered an asset.
• Bilingualism (French/English) is considered an asset.

How You’ll Succeed: 

At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. 

We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.

If you have big ideas, undeniable enthusiasm, and thrive in a collaborative, creative, and diverse group, we’ll get along just fine.

Looking for a challenge? Good. Love an innovative work environment? Even better.

Apply today.

Employment Type:

Full time

Type of Role:

Non-Payroll Contractor

Loblaw Digital recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.

In addition, we believe that compliance with laws is about doing the right thing.  Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Hiring Range / Échelle salariale à l’embauche :

$52,000.00 - $71,500.00 / 52.000,00$ - 71.500,00$ (per year / par an)

A candidate’s experience and knowledge as well as the geographical region in which the position is located may be factored into the pay a candidate receives for this position. This posting is for a newly created position. The Company uses artificial intelligence for the purpose of screening, assessing and/or selecting applicants for this position. / L’expérience et les connaissances d’un candidat ainsi que la région géographique dans laquelle le poste est situé peuvent être prises en compte dans la rémunération qu’un candidat reçoit pour ce poste. Cette offre d’emploi concerne un poste nouvellement créé. L’entreprise utilise l’intelligence artificielle dans le but de filtrer, d’évaluer et/ou de sélectionner les candidats à ce poste.

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