Demand Generation Manager

This is a remote position.

Spektra Systems is looking for a Demand Generation Manager to fuel CloudLabs' next phase of growth. You will build and run the demand engine that turns CloudLabs' expanding market presence into a consistent flow of qualified pipeline - owning the full journey from awareness through to sales-ready opportunity.

Primary responsibilities:

• Own the demand generation engine across paid search and social, SEO, content distribution, webinars, and lifecycle nurture programmes.
  
• Carry marketing-sourced pipeline targets and own the MQL-to-SQL funnel, including the handoff process and SLAs with the sales team.
  
• Build and manage marketing automation, lead scoring, and routing in HubSpot.
  
• Design and execute segment-specific campaigns across CloudLabs' buyer groups: training providers, ISVs, system integrators, enterprise, and education.
  
• Report on CAC, pipeline contribution, and channel ROI — and continuously optimise spend based on what's working.
  
• Partner closely with Product Marketing on messaging and with Sales on lead quality standards.
  

Requirements