Creative Strategist / Direct Response Copywriter · Freelance · 100% Remote · 35+ hrs/week

Purefemm is one of the fastest-growing direct-response brands in women’s health. We develop supplements for women going through menopause and are currently scaling rapidly across the DACH (Europe) market through Meta Ads and a fully direct-response-driven funnel.

We already have Creative Strategists on the team and are intentionally expanding our creative function.

We are looking for someone who can independently produce winning concepts from day one — not someone we need to train into becoming a performance creative strategist.

Our Vision

Our goal is to build one of the leading supplement brands in women’s health.

We’ve already built a Direct Response playbook that is scaling in the DACH (Europe) market. The next step is taking that playbook to the US.

Our US launch is planned for Q1 2027, and this will be one of the biggest growth initiatives for the company. You’ll have the opportunity to be involved from the beginning and help shape the creative strategy for the market.

We’re not looking for a traditional copywriter/creative strategist. We’re looking for a Direct Response operator who thinks in winning concepts, understands performance data, can own video production workflows, and knows how to scale creative output without sacrificing quality.

Think of this role as an in-house Creative Director for Meta performance creative.

You’ll own a core part of our creative engine — from research and hook development to scripting, editor briefs, iterations, and launch-ready assets.

Tasks

What You’ll Own

Direct Response Copy & Creative Strategy

• Develop hooks, scripts, VSLs, advertorials, PDP copy, and other conversion-focused assets for Meta campaigns
• Produce 15–25+ ad scripts per week while maintaining a high quality bar
• Identify winning concepts from live performance data and develop new iterations, angles, hooks, and formats around them
• Conduct weekly swipe-file and competitor research across both DACH and US markets
• Turn research and customer insights into concepts that are built to perform — not just look good

Performance Data → Creative Direction

You won’t be working in a creative silo.

You’ll have direct access to live performance data and use it to decide what gets killed, iterated, or scaled.

• Analyze performance using Rule1, Triple Whale, and Meta Ads Manager
• Read spend, ROAS, hook-level performance, fatigue, and creative trends
• Identify winning creatives and understand why they are winning
• Spot ad fatigue early and develop fresh iterations before performance drops
• Translate media-buying data directly into the next round of creative
• Work closely with our Head of Growth

There is no agency middle layer between you and the numbers.

You see the data. You make decisions from it. You see the impact of your work.

Video Editor Team Management

You’ll own the creative production process together with our video editing team.

• Create clear, execution-ready briefs for our editor team
• Review creative quality and give direct feedback
• Keep editors supplied with a consistent pipeline of high-quality briefs
• Manage iteration cycles from the first concept through to the final launch-ready asset
• Make sure winning ideas are turned into new iterations quickly

Our current editing team consists of 4 video editors.

AI-Augmented Creative Workflows

We operate AI-native, especially with Claude.

You should be comfortable using AI to move faster across:

• Research
• Hook ideation
• Angle development
• Copy iteration
• Competitive analysis
• Creative variation

AI should increase your output — but the strategic thinking, judgment, and Direct Response depth still need to come from you.

Full-Funnel Thinking

We don’t think about ads in isolation.

Our funnel looks like:

Ad → Quiz → Offer Page → Checkout → Email

You should understand how the entire customer journey connects and be able to think beyond the ad itself.

That includes:

• Message match between ad and landing experience
• Offer positioning
• Quiz funnels
• Post-purchase messaging
• Email flows
• Backend monetization
• Full-funnel creative consistency

(plus but no must:

DACH Compliance Awareness

You know how to write Direct Response copy that sells while staying within the realities of the supplement category.

For the DACH market, that means working within HCVO / LMIV compliance requirements without turning the copy into generic, low-converting brand language.)

US Launch — Q1 2027

You’ll be part of the team responsible for adapting our existing Direct Response playbook for the US market.

That includes:

• Adapting proven DACH concepts for US consumers
• Building English-language angles and hooks
• Researching the US menopause and women’s health market
• Developing the first US winning concepts
• Helping establish the creative testing system for the launch

How We Work

Please read this section carefully. The way we operate will be a great fit for some people and a terrible fit for others.

Speed

• We move fast. If a brief is ready today, it goes to the editor today. Assets can be live the next day.
• We don’t spend a week debating concepts that can be tested in 24–48 hours.

Async by Default

• Most decisions happen asynchronously in chat — not in meetings.
• We have one fixed weekly call. The rest is handled in writing.
• You need to be comfortable making progress without waiting for constant live feedback.

Open Performance Data

• Every Creative Strategist sees the performance of all creatives — not only their own.
• You’ll have visibility into what other strategists are launching, what is spending, what is winning, and what is fatiguing.
• We want the team learning from the full creative system.

Direct Feedback

• Copy and concepts get reviewed quickly and directly.
• Feedback is clear, specific, and performance-oriented.
• We care about getting to the best creative — not protecting ideas from criticism.

Ownership

• You proactively report what you’re working on, what you’re seeing in the data, and what you think we should do next.
• Nobody should need to chase you for updates.
• There is very little micromanagement — and in return, we expect a high level of ownership.

Requirements

Must-Haves

• Minimum 2 years of Direct Response copywriting or performance creative experience in DTC e-commerce
• Strong English Direct Response copywriting skills for the US launch
• Proven track record with Meta performance creatives
• At least €100k in cumulative Meta spend behind creatives you personally wrote or developed, with validated winners
• You can prove your track record through screenshots, ad links, references, or similar evidence
• Experience working with a brand doing at least 7 figures in annual revenue, ideally 8 figures
• Hands-on understanding of Meta Ads performance metrics
• Ability to read creative performance and turn data into new concepts
• High output capacity: 15–25+ scripts per week without quality falling apart
• AI-native workflow, ideally with strong experience using Claude
• Experience managing or briefing video editors
• Your briefs are clear enough that editors can execute them without endless back-and-forth
• Highly self-directed, structured, and comfortable working without micromanagement
• Availability of 35+ hours per week

Nice-to-Haves

• Health, supplements, or beauty brand experience

• Experience marketing to women 40+

• VSL, advertorial, or quiz-funnel copywriting experience

• Familiarity with the DTC e-commerce stack:

• Shopify

• Klaviyo

• Quiz funnels

• Subscriptions

• CRO / frontend experience with tools such as Replo or Shopify Sections

Benefits

What You Get

• 100% Remote. Work from anywhere.
• This is a freelance engagement designed for long-term collaboration, not a short-term project.
• Fixed Retainer + Performance Share
• You’ll have a fixed monthly retainer plus performance-based upside. Your ads perform → you participate in the upside. Iterations of your winners continue performing → you continue participating. More winners = more upside. For top performers, there is a clear path toward five-figure monthly payouts.
• Direct Access to the Numbers. You won’t be guessing whether your creative works. You’ll see. Spend, ROAS, Creative-level performance, Hook-level performance, Winners, Fatigue, Iteration results. No agency middle layer. No filtered reporting.

Real Impact

We’re still a relatively lean team. That means your work has a visible impact on: Revenue, Creative strategy, Testing velocity, Funnel performance, Team processes, International expansion

• You’re not one strategist among 40 people pushing briefs through a system.
• You help shape the system.
• Direct Collaboration With Leadership. You’ll work closely with the Founder and Head of Growth.
• Decisions are fast, communication is direct, and strong ideas can get tested immediately.

Grow With the Brand

• If the brand grows, your scope, responsibility, and earning potential can grow with it.