Creative Producer (Promova)

 Posted 3 days ago
     
0-2 years experience
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AI Summary

The Creative Producer is responsible for turning creative hypotheses into high-performing static and motion assets for paid channels. This includes managing the full production cycle from concept and scripting to final execution using a blend of traditional design tools and AI.

At Promova, we’re redefining language education for the AI-powered era — making learning accessible, personal, and inspiring for millions of people worldwide. Our 150+ teammates unite around one mission: to connect people, bridge cultures, and empower lifelong learners — in every country except aggressor states (yes, even Antarctica).

We blend AI innovation with human creativity to help people speak with confidence and truly belong anywhere. If you want to test bold ideas, move fast, and make an impact — you’ll feel right at home.

About the Role

We’re looking for a Creative Producer to create emotionally engaging, high-performing creatives that move from raw hypothesis to ready-to-test assets. This is not a classic motion design role where you only receive a brief and animate it. We’re looking for someone who can own a broader creative production cycle: shape an idea into a concept, choose the right production route, create static and motion assets, use AI tools where they make sense, prepare variations for paid channels, and understand what actually works after launch.

In this role, you’ll work at the intersection of motion design, AI production, creative marketing, and performance. Your work will directly support marketing messages, capture attention, and contribute to business metrics such as CTR, CPA, conversion, retention, and overall creative effectiveness. You’ll have the freedom to experiment with bold concepts, test fast, and use cutting-edge AI tools — from GPT and Midjourney to AI video, voice, avatar, and automation tools.

What You’ll Do

You’ll turn creative hypotheses into strong, brand-aligned assets that can be tested, scaled, and improved.

  • Transform approved hypotheses into specific creatives: concept, script, visual direction, format, and final asset.
  • Work full-stack across idea, static, motion, script, and production — without passing every step between several people.
  • Decide the best production route: what should be generated with AI, what should be created in-house, and where UGC/creators can be involved.
  • Create static and motion assets while keeping execution quality and brand voice at the level of the final asset.
  • Prepare creative variations for Meta, TikTok, ASO, and other surfaces, adapting each asset to platform rules without losing the core idea.
  • Use AI tools to generate references, stylistic visuals, backgrounds, short videos/effects, character animation, voiceovers, and other production elements.
  • Integrate AI-generated content into videos without losing quality or visual consistency.
  • Work with brand guidelines: typography, colors, logo, grids, tone of voice, and visual style.
  • Keep the quality bar high and distinguish a brand-grade result from AI-slop.
  • Create variations at the pace of performance testing, not at the pace of slow agency-style production.
  • Keep production metadata organized: asset format, what was produced, links, and relevant context.
  • Research new AI tools and suggest how to implement them into the creative production workflow.

What We’re Looking For

  • 1+ years of experience in motion design or a similar creative production role. Years of experience are less important than your portfolio and ability to execute.
  • Strong hands-on experience with Adobe After Effects and a good understanding of animation principles: composition, rhythm, dynamics, easing, anticipation, overshoot, and timing.
  • Basic knowledge of Adobe Illustrator, Photoshop, Premiere Pro, and Figma, including the ability to prepare graphics for animation: layer import into After Effects, grouping, naming, and file structure.
  • Ability to create concepts, not only execute someone else’s ideas: you understand storytelling, hook dramaturgy, and can suggest your own creative direction.
  • Confident use of AI tools such as GPT, Midjourney, Veo, Higgsfield, HeyGen, ElevenLabs, Claude, Magnific, Google Research, or similar tools — from generating references, visuals, backgrounds, short videos/effects, character animation, and voiceovers to integrating AI-generated content into final videos without losing quality or style.
  • Basic understanding of Paid Social, especially Meta Ads, and a result-oriented mindset: you care not only about animation quality, but also about visual communication that supports business goals.
  • Ability to read and follow brand guidelines, including typography, colors, logo usage, grids, visual tone of voice, and brand style adaptation.
  • Ability to distinguish a brand-grade result from AI-slop, keep the quality bar high without constant art direction, and create variations at the pace of performance testing.
  • Growth mindset, interest in the product, flexibility, and adaptability — you can calmly adjust to new changes, processes, and creative challenges.
  • Strong communication, self-organization, and feedback skills: you can listen, ask questions, give and receive feedback, plan your time, and switch quickly between creative tasks without getting stuck on each one.
  • English level B1+ — for work with English documentation and participate in Promova meetings.

Impact Areas

  • Trend Analysis & Ideation: Constantly scout for viral trends, creative patterns, and performance-driven formats to generate fresh, engaging ideas.
  • Creative Production: Turn approved hypotheses into specific creatives — concept, script, visual direction, format, static/motion asset.
  • AI-Powered Production: Decide what should be generated with AI, what should be created manually, and where UGC/creators can be involved, while keeping the final asset brand-grade.
  • Creative Variations & Testing: Prepare variations for Meta, TikTok, ASO, and other surfaces, adapting each asset to platform rules without losing the core idea.

Why You’ll Love Working at Promova

  • 🌍 Impact: Join a global product used by millions and see your ideas go live worldwide.
  • 💡 Freedom: Remote-first culture, flexible schedule, and true ownership of your tasks.
  • 🚀 Growth: Paid learning, external seminars, access to a large digital library, and English classes.
  • 💙 Wellbeing: 20 paid vacation days, unlimited sick days, medical insurance, and mental health support.
  • 🎉 Community: Remote team-building episodes, a creative spirit, and a supportive environment.

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