Copywriter

At Worldpackers, we believe that travel can transform people - and transformed people can transform the world. ✨

Since 2014, we’ve been building a global community of conscious travelers and welcoming hosts, enabling meaningful connections and thousands of collaborative experiences around the world.

Our purpose is rooted in connection. We exist to foster personal growth, cultural exchange, and a more socially and environmentally sustainable world through travel.

Respect, inclusion, collaboration, and continuous learning guide everything we do. Being part of Worldpackers — as a traveler, host, or team member — means being part of a diverse, global community where different perspectives are valued and discriminatory behavior has no place.

Being part of Worldpackers means working with purpose - helping more people experience transformative journeys through connection.

We’re looking for someone who wants to grow with us and help create unforgettable collaborative experiences around the world. 🌎

About the role

We're looking for a Copywriter to own voice consistency across our three product lines — Membership, Group Trips, and Epic Trips — writing landing pages, campaign copy, and captions in whatever channel needs the words that day. You'll partner closely with the Brand & Community Lead on Epic Trips launch copy, and write in support of our Social Media, SEO & GEO, Paid Media, and CRM/Lifecycle teams — without taking their channels away from them.

You won't set brand strategy (that stays with the Brand & Community Lead), and you won't run a channel. You're the range player: a punchy caption in the morning, persuasive landing page copy in the afternoon — both unmistakably Worldpackers. This is not a training role — we need someone who can pick up our voice guide and start producing at full speed from day one.

Main Responsibilities

Voice & Brand Copy

• Own and maintain Worldpackers' voice/tone guide as a living document, including EN/ES/PT-BR market nuances.

• Run the six-question on-brand check on your own copy before it ships, and support the monthly brand drift audit.

• Draft core landing page, campaign, and product copy across Membership, Group Trips, and Epic Trips.

Epic Trips & Launch Copy

• Partner with the Brand & Community Lead on Epic Trips launch copy.

• Support new product and feature launches with copy that's on-brand and conversion-aware.

• Hold the line on real-scarcity-only messaging in launch copy — deposits, dates, and spot counts stated as fact, never manufactured urgency.

Cross-Channel Support

• Write on-brand copy in support of the Social Media Managers, CRM/Lifecycle Manager, and other business units, without owning those channels directly.

• Collaborate with the SEO & GEO Specialist on organic content copy.

• Work directly with the Video & Content Producer so copy and visuals arrive as one piece of content.

Requirements

• 3–5 years of experience in brand or content marketing copywriting, ideally writing for more than one audience segment under one brand.

• Demonstrated range — able to write a punchy social caption and a persuasive landing page in the same sitting.

• Fluent in English, with spotless written and verbal communication.

• Comfortable taking and incorporating editorial feedback quickly.

• Ready to work independently from day one — able to pick up an existing voice system and produce at full speed without ramp-up time.

• Proactive, hungry, and humble — you spot problems before they become fires and act without waiting to be asked.

• Genuinely passionate about travel and human connection.

• Comfortable with ambiguity and fast iteration in a remote, startup environment.

Nice to Have

• Fluency in Spanish, French, Italian, German, and/or Portuguese.

• Experience writing for a subscription, marketplace, or membership-based product.

• Basic SEO copywriting experience (on-page optimization, keyword-aware writing).