Coordinator, Digital Marketing

Summary:

The Member Content Strategy team is responsible for strategizing, creating and updating fundraising and cultivation content for the ASPCA’s public- and donor-facing channels, including but not limited to aspca.org, email, SMS, direct mail, telemarketing, canvassing and concierge efforts. The team collaborates closely with others in Development, as well as with other departments throughout the ASPCA to effectively align content to support the organization’s mission and achieve fundraising goals.

Who We Are

The Member Content Strategy team is responsible for strategizing, creating and updating fundraising and cultivation content for the ASPCA’s public- and donor-facing channels, including but not limited to aspca.org, email, SMS, direct mail, telemarketing, canvassing and concierge efforts. The team collaborates closely with others in Development, as well as with other departments throughout the ASPCA to effectively align content to support the organization's mission and achieve fundraising goals.

What You'll Do

The Coordinator, Digital Marketing, is responsible for helping build integrated campaign content, including email and SMS and associated website forms. They will execute and implement strategies and tactics developed by the team to help advance department goals and objectives. Working closely with the Manager, Digital Outreach & Engagement, they will assist in managing the online platform, functionality, and member engagement strategy. Additionally, they will participate in discussions across the team related to integrated campaign planning, fundraising and engagement strategy and testing activities.

• Coordinator, Digital Marketing reports directly to the Manager, Digital Outreach & Engagement and has no direct reports.

Where and When You'll Work

• This remote-based position (which requires travel, as described below) is open to all eligible candidates based within the United States. This role is expected to work standard East Coast business hours.

What You'll Get

Compensation

The target hiring range is based on where the employee works, which for remote roles is the employee’s primary location of residence, and its respective cost of labor.  You can view which zone applies to you based on your location (aspca.app.box.com/v/aspcazonetable). For questions regarding locations not on the list, please send an email to Careers@aspca.org for more information.

Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary ranges for this role are set forth below and may be modified in the future. The target hiring range for this role is 

• Zone 1: $24.93 - $26.12 / hour
• Zone 2: $27.48 - $28.79 / hour
• Zone 3: $30.21 - $31.65 / hour

Benefits

At the ASPCA, you don’t have to choose between your passion and making a living. Our comprehensive benefits package helps ensure you can live a rewarding life at work and at home. Our benefits include, but are not limited to:

• Affordable health coverage, including medical, employer-paid dental and optional vision coverage.
• Flexible time off that includes vacation time, paid personal time, sick time, bereavement time, paid parental leave, and 10 company paid holidays that allows you even more flexibility to observe the days that mean the most to you.
• Competitive financial incentives and retirement savings, including a 401(k) plan with generous employer contributions — we match dollar-for-dollar up to 4% and provide an additional 4% contribution toward your future each year.
• Robust professional development opportunities, including classes, on-the-job training, coaching and mentorship with industry-leading peers, internal mobility, opportunities to support in the field and so much more.

Responsibilities:

Responsibility buckets are listed in general order of importance, and include but are not limited to:

Email & SMS Campaigns

• Build email and SMS campaigns in marketing platforms, based on provided content and direction.
• Participate and contribute in regular team meetings and provide discussion items, email/online updates and industry trends, providing functionality recommendations where possible.
• Conduct QA of email and SMS campaigns to correct display across devices and email service providers.
• As required, score and test email subject lines and make recommendations based on deliverability and prior performance.
• Send test email and SMS campaigns to stakeholders and gather revisions and approvals, ensuring content is thoroughly vetted and tracked links are QAed.
• Schedule and monitor email and SMS campaign sends to ensure delivery is completed.
• Participate and contribute to brainstorms and planning discussions to boost email/SMS click-rates and engagements.
• Track fundraising and engagement performance metrics and share results and key takeaways with the team.
• Assist in providing online metrics and key learnings for integrated campaign recaps in a timely manner.
• Assist in the maintenance of the evergreen website content, editorial calendar, production schedules within Basecamp, and web request updates.
• Attend annual in-person team meeting and travel to NYC as needed.

Website Production

• Post provided content to the website via CMS, including but not limited to online forms, blog posts, press releases, articles and miscellaneous web page updates.
• Image cropping and basic photo editing when required.
• HTML/CSS source code editing when required.
• Conduct full QA of content posted on the website to ensure accuracy.
• For online forms, conduct additional QA of submission process to ensure data is captured and mapped to the online CRM.
• Recommend content or functionality optimizations where possible.
• Follow internal workflow for ensuring content is reviewed by appropriate stakeholders, requested revisions are made, and content is launched in a timely manner.

Other Responsibilities

• Participate in discussions across the team related to integrated campaign planning, fundraising and engagement strategy and testing activities.

Qualifications

• Asks questions to identify needs that may not be stated.
• Demonstrates critical thinking and problem-solving skills.
• Shows drive and passion for getting things done.
• Can be depended on to accept accountability for and effectively execute responsibilities.
• Plans, organizes and prioritizes work.
• Ability to work independently on projects.
• Adapts willingly to new ways of working, relationships or responsibilities.
• Demonstrates growth from past experiences and continually improves knowledge and skills.
• Presents information clearly in verbal and written form.
• Ability to convey complex concepts in simple manner.
• Ability to work across teams in a demanding, fast-paced environment.
• Ability to manage multiple projects simultaneously.
• Team player.
• Ability to exemplify ASPCA’s core values and behavioral competencies.

• Assist in managing the online platform, functionality, and member engagement strategy.
• Other duties as assigned by manager.

Education and Work Experience

Education

• High School Diploma (Required), Bachelor’s Degree or Equivalent (Required)

Experience

• 2+ years of experience in email and web production.
• Experience in building emails and SMSs in marketing platforms (Salesforce Marketing Cloud preferred).
• Able to write HTML and CSS.
• Experience in working with a CMS (Drupal preferred).
• Experienced with basic image cropping/editing in Photoshop or similar software (Required).

Language

• English (Required)

Language:

Education and Work Experience: