Content Strategist

At MSQ DX, we help complex organizations create smarter digital products and experiences that deliver meaningful customer and business impact. Our teams bring together strategy, technology, design, data, and AI-enabled approaches to solve complex digital challenges. 

As a Content Strategist, you’ll play a critical role in shaping how content drives discovery, engagement, and action across digital experiences. Working with cross-functional teams spanning Experience Strategy, Data & Insights, Experience Design, and Technology, you’ll translate customer needs, behavioral insights, search intent, and business priorities into actionable content strategies that inform the future-state experience. 

You’ll help clients understand what content their audiences need, how it should be structured, organized, and delivered, and how it can better support customer journeys and business outcomes. From content audits and information architecture to content modeling, governance, SEO/GEO, and AI-driven discovery, you’ll establish scalable content frameworks that make experiences more relevant, findable, useful, and effective across websites, digital products, and emerging channels. 
 

What You’ll Do 

• Develop actionable content strategies grounded in customer needs, business goals, research, analytics, search behavior, and experience strategy 

• Partner with Experience Strategy to translate customer journeys, audience intent, and experience goals into clear content requirements, priorities, and recommendations 

• Conduct content audits and current-state assessments to evaluate content quality, performance, relevance, gaps, duplication, and opportunities for improvement 

• Define content hierarchies, information priorities, and content pathways that help customers find what they need and take meaningful action 

• Develop content prioritization and rationalization recommendations to determine what content should be retained, refined, consolidated, created, or retired 

• Create messaging frameworks and editorial guidelines that establish clear, consistent, audience-focused communication across digital experiences 

• Define content models, taxonomies, metadata, and structured-content approaches that support discoverability, personalization, reuse, and scalability 

• Shape SEO/GEO and AI discovery strategies by aligning content with search intent, audience questions, content quality, structure, and emerging AI-driven experiences 

• Support content migration planning, mapping existing content to future-state structures, templates, and content models 

• Establish content governance recommendations, editorial standards, and workflows that help clients maintain quality, consistency, and relevance over time 

• Define content performance measures and partner with Data & Insights to evaluate effectiveness, identify optimization opportunities, and inform ongoing improvements 

• Write, edit, or shape strategic and experience content when appropriate to the engagement| 
   

Your Experience & Skills 

• 4+ years of experience in content strategy, digital content, UX content, content design, or a related discipline 

• Strong strategic thinking and problem-solving skills, with the ability to connect customer needs, business objectives, and content opportunities 

• Experience working across large websites, digital products, platforms, or complex content ecosystems 

• Strong analytical skills and the ability to interpret research, website analytics, search performance, and behavioral insights to inform recommendations 

• Excellent writing, editing, and communication skills, with the ability to simplify complex information and articulate clear, compelling recommendations 

• Solid understanding of content architecture, structured content, CMS platforms, and component-based digital experiences 

• Knowledge of SEO/GEO, search intent, and emerging AI-driven discovery and their implications for content strategy 

• Ability to collaborate effectively across multidisciplinary teams, balancing strategic vision with practical implementation considerations 

• Strong organizational and presentation skills, with the confidence to communicate ideas, facilitate discussions, and present recommendations to clients and stakeholders 

• Agency or consulting experience is a plus 
   

Reporting & Team 

You’ll be part of the Strategy team at MSQ DX, working closely with Experience Strategy and Data & Insights while collaborating with Experience Design, Technology, and other specialists to shape and deliver impactful digital experiences.