Communications & Social Media Manager

About this Role

We're looking for a Communications & Social Media Manager to own how Valerie shows up both externally and internally. You'll lead Valerie's social presence, support our partner brands, shape founder thought leadership, strengthen our employer brand, and ensure every communication reflects Valerie's voice, values, and DNA.

You'll work closely with Brand, Creative, Copy, Paid Media, Talent Acquisition, Operations, and Leadership to create a consistent brand experience across every touchpoint—from social media and candidate communications to employee onboarding. Success in this role isn't measured by how many posts you publish; it's measured by how consistently Valerie's brand is experienced by founders, customers, candidates, and employees.

You could be a great fit if...

• You understand that social media is more than posting content—it's about building brands and communities.

• You naturally think about brand consistency and notice when messaging, tone, or visuals don't align.

• You enjoy balancing multiple brands, campaigns, and priorities without missing deadlines.

• You can translate business goals into engaging content that feels native to each platform.

• You enjoy working with designers, copywriters, founders, and marketers to bring ideas to life.

• You proactively identify opportunities to strengthen Valerie's brand internally and externally.

• You believe every candidate and every employee should experience the same high-quality brand from their first interaction onward.

• You enjoy improving content workflows, communication processes, and brand systems rather than simply maintaining them.

• You're curious about AI and constantly look for better ways to create, manage, and optimise content.

Requirements

• 2–5 years of experience managing social media, brand communications, or content marketing for consumer, DTC, B2B, or high-growth brands.

• Experience managing multiple brands, campaigns, or content calendars simultaneously.

• Hands-on experience using Hootsuite or similar social media management platforms.

• Experience collaborating with Creative, Copy, Marketing, and Brand teams to deliver high-quality content.

• Strong understanding of Instagram, TikTok, LinkedIn, Facebook, and platform-specific content best practices.

• Excellent written communication skills with the ability to adapt tone of voice across different audiences and brands.

• Experience managing community engagement, online reputation, and social conversations.

• Strong organisational skills with exceptional attention to detail.

• Comfortable working directly with founders and senior leadership on communications and thought leadership initiatives.

Bonus Points

• Experience working with DTC or ecommerce brands.

• Experience developing employer branding or recruitment marketing content.

• Experience creating candidate-facing communications or onboarding materials.

• Experience developing or maintaining brand guidelines, tone of voice, or internal communications.

• Basic editing skills using Canva or CapCut.

• Experience using AI tools to improve content planning, ideation, reporting, or workflow efficiency.

• Experience supporting global brands across Australia, New Zealand, Singapore, or the US.

You probably shouldn't apply if...

• You see social media as simply scheduling posts rather than building a brand.

• You struggle to manage multiple brands, campaigns, or competing priorities at the same time.

• You prefer waiting for direction instead of proactively identifying opportunities or solving problems.

• You're uncomfortable collaborating across Creative, Marketing, Talent, Operations, and Leadership teams.

• You don't enjoy writing or adapting messaging for different audiences and platforms.

• You find it difficult to maintain consistency across brand voice, visual identity, and communications.

• You're not interested in using AI tools to improve the way you work.

• You prefer highly structured environments where priorities rarely change.

The best time to join Valerie was yesterday. The next best time is now 🤓

👋Our Hiring Process

We want interviews to be valuable for both sides. Throughout the process, you'll meet the people you'll work with, learn more about the role, and get a chance to understand how we think and operate.

Our process typically includes:

• Introductory conversation with our Talent team <> 30 mins

• Hiring Manager interview <> 30-45 mins

• Role-specific assessment or practical exercise (where applicable)

• Cross-functional or stakeholder interviews <> 30-45 mins

• Final conversation with leadership <> 30-45 mins

We'll always let you know what to expect before each stage.

💪🏾What You Can Expect

• Meaningful work with visible impact

• High ownership from day one

• Collaboration with experienced founders, operators, and specialists

• A team that values curiosity, initiative, and continuous improvement

• Competitive compensation and the tools you need to do your best work

• Opportunities to grow as Valerie grows

Valerie is committed to building an inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive. We hire based on skills, potential, and the ability to contribute to our team.