Communications and Marketing Consultant, New Delhi, India, Remotely (with Travel), 11 Month, Open for Indian Nationals Only. Req#594349

Contract Duration- 11 Months

Working arrangement: Home Based / Remotely

UNICEF works in over 190 countries and territories to save children’s lives, defend their rights, and help them fulfill their potential, from early childhood through adolescence.

At UNICEF, we are committed, passionate, and proud of what we do for as long as we are needed. Promoting the rights of every child is not just a job – it is a calling.

UNICEF is a place where careers are built. We offer our staff diverse opportunities for professional and personal development that will help them reinforce a sense of purpose while serving children and communities across the world. We welcome everyone who wants to belong and grow in a diverse and passionate culture, coupled with an attractive compensation and benefits package.

Visit our website to learn more about what we do at UNICEF.

                                                         TERMS OF REFERENCE

UNICEF seeks to engage a Communications and Marketing Consultant with experience in strategic communications, storytelling, and multi-stakeholder engagement to strengthen YuWaah’s positioning as India’s leading partnerships platform. The Consultant will shape clear, consistent messaging aligned with UNICEF and Generation Unlimited priorities, and translate programme outcomes into communication assets that demonstrate scale, credibility, and impact. The role will drive communications for YuWaah’s collaborations with government, UN agencies, foundations, private sector, and civil society partners, while strengthening partner engagement through targeted messaging, digital outreach, flagship campaigns, launches, and high-visibility moments.

BACKGROUND

UNICEF’s mandate is anchored in the realization of the rights of every child, everywhere, with a strong emphasis on equity, prioritizing the most disadvantaged and excluded children and adolescents. UNICEF’s equity strategy recognizes that unequal life chances across social, political, economic, civic, and cultural dimensions constitute violations of children’s rights. Evidence demonstrates that investing in the most marginalized populations accelerates progress toward sustainable national development, stability, and social cohesion. In recent years, UNICEF has intensified its focus on adolescents and young people, recognizing the growing complexity of challenges they face.

In alignment with the United Nations Youth Strategy, UNICEF is advancing Generation Unlimited (GenU), a global partnership dedicated to ensuring that all young people aged 10–24 are in education, training, or employment by 2030. GenU prioritizes those most at risk of being left behind, including girls, young people from poor households, young people with disabilities, migrants, and those affected by conflict and climate shocks. In India, GenU is operationalized as YuWaah, a multi-stakeholder platform that catalyzes partnerships across government, civil society, private sector, and youth to expand opportunities for learning, skilling, employment, and entrepreneurship. YuWaah emphasizes co-creation of scalable and locally relevant solutions

In the last six years, YuWaah and Partners’ initiatives have impacted over 100 million young people across the country, connecting them to socio-economic, skilling, and social impact opportunities through the scale-up of innovative solutions. As YuWaah enters a phase of accelerated growth and scale, there is a corresponding need to strengthen strategic communications and marketing to match the ambition and reach of the platform. With an expanding portfolio of partnerships, programmes, and youth-led initiatives, effective storytelling, brand stewardship, and audience engagement are critical to amplify impact, influence policy and ecosystem narratives, and attract sustained collaboration

SCOPE OF WORK

Under the overall guidance of the Chief of YuWaah and secondary supervision of the Program Manager of the YuWaah Secretariat, the Communications and Marketing Consultant will work on strengthening YuWaah’s positioning as a thought leader on youth issues; and develop consistent, high-quality outreach across digital, media, and partner channels to drive visibility, credibility, and scale.

Key Objectives: Specific objectives include –

● Strengthen YuWaah’s strategic positioning Position YuWaah as a leading thought partner on youth development, skilling, livelihoods, volunteering and climate action by shaping clear, consistent narratives and advocacy messages aligned with Generation Unlimited and UNICEF priorities.

● Translate programme outcomes into storytelling campaigns Convert programme outcomes, data, and youth stories into high-quality communication assets (reports, case studies, digital content, presentations, press releases) that demonstrate scale, credibility, and results, in line with YuWaah’s communications strategy.

● Enhance partner and funder communications Guide development of targeted communication materials for government, donors, private sector partners, youth, and ecosystem stakeholders to strengthen engagement, visibility, and trust about YuWaah’s programme and flagship events.

● Improve digital and social media effectiveness Strengthen YuWaah’s digital presence through sharper content strategy, platform-specific storytelling, and improved audience engagement across priority channels.

● Flagship campaigns and moments Drive outreach and execution for priority campaigns, launches, observances, and events (e.g. Youth Central, climate initiatives, partnerships), including event management, social media outreach, and media and PR engagement.

Thus, the role of the Consultant will involve leading strategic communications and marketing efforts to strengthen YuWaah’s positioning as a national thought partner on youth development, skilling, livelihoods, volunteering, and climate action. The Consultant will work closely with internal teams and ecosystem partners to translate programme outcomes, data, and youth-led impact into compelling, high-quality communication assets, including digital content, reports, case studies, presentations, and press materials. The role will also drive targeted communications for government, donors, private sector partners, and youth stakeholders, strengthening engagement, visibility, and trust in YuWaah’s programmes and flagship initiatives. In addition, the Consultant will enhance YuWaah’s digital and social media presence through platform-specific storytelling and outreach, while planning priority campaigns, events, and observances, including media and PR engagement.

If you would like to know more about this consultancy, please review the complete Terms of Reference here:  Terms of Reference TMC0003840.pdf

Minimum requirements:

Education:

• Bachelors’ degree in Mass Communication, Humanities, Social Sciences, or a related field

Work Experience:

• Minimum 5 years of relevant experience in communications, campaign development, or content production for youth-focused initiatives

• Experience in managing multi-channel communication campaigns focused on youth programming (social media, editorial, video), including at least one large-scale campaign at a national or multi- stakeholder level.

• Experience working with creative and content agencies and coordinating production of high-quality visual, video, and multimedia content.

Language Requirements:

• Fluency in English & Hindi (written and verbal) is required

Knowledge/Expertise/Skills:

• Strong writing and storytelling skills, with proven ability to develop content for external-facing communications collaterals for government, private sector, civil society, and donors. • Proficiency in digital tools (e.g., Canva, Trello, social media analytics) is preferred.

• Ability to work independently in a fast-paced environment, manage multiple priorities, and deliver high-quality outputs within tight timelines.

Desirables:

• Prior experience working with multilateral agencies, UN organisations, and development sector partners is highly desirable.

For every Child, you demonstrate...

UNICEF’s Core Values of Care, Respect, Integrity, Trust and Accountability and Sustainability (CRITAS) underpin everything we do and how we do it. Get acquainted with Our Values Charter: UNICEF Values

UNICEF promotes and advocates for the protection of the rights of every child, everywhere, in everything it does and is mandated to support the realization of the rights of every child, including those most disadvantaged, and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, minority, or any other status.

UNICEF encourages applications from all qualified candidates, regardless of gender, nationality, religious or ethnic backgrounds, and from people with disabilities, including neurodivergence. We offer reasonable accommodation for persons with disabilities. throughout the recruitment process. If you require any accommodation, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF. Should you be shortlisted, please get in touch with the recruiter directly to share further details, enabling us to make the necessary arrangements in advance.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.

Qualified candidates are invited to submit the following documents via the online recruitment portal, TMS (Talent Management System):

• An up-to-date TMS profile and curriculum vitae (CV)
• Cover letter
• A separate financial proposal (only acceptable in the format of the linked template)  Financial proposal TMC0003840.docx
• A detailed technical proposal: Professional communications portfolio with previous work samples demonstrating expertise across digital, editorial, video, media, and event communications, for thematics including skilling, livelihoods, youth engagement, climate and volunteering

Remarks:  

UNICEF does not charge a processing fee at any stage of its recruitment, selection, and hiring processes (i.e., application stage, interview stage, validation stage, or appointment and training). UNICEF will not ask for applicants’ bank account information.

All UNICEF positions are advertised, and only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Additional information about working for UNICEF can be found here.