Chief Financial Officer (CFO)

Wire Salad is looking for a commercially minded CFO to lead finance across our fast-growing digital products and e-commerce businesses.
This is a hands-on leadership role for someone who can build strong financial systems, improve decision-making, manage cash efficiently, and act as a strategic partner to the CEOs.

What you’ll do:

• Own all financial planning, reporting, forecasting, cash flow, budgeting, and treasury management.
• Build clear weekly and monthly reporting for revenue, profitability, cash position, working capital, and business-unit performance.
• Lead annual budgeting, rolling forecasts, scenario planning, and capital-allocation decisions.
• Improve financial controls, approval processes, internal reporting, and operational discipline across the group.
• Partner with product, marketing, operations, and leadership teams to evaluate growth investments, customer acquisition economics, pricing, supplier terms, and margins.
• Oversee accounting, tax, statutory reporting, audits, payroll, and compliance across Estonian and international entities.
• Manage relationships with banks, payment providers, accountants, auditors, tax advisers, and external partners.
• Support corporate structuring, intercompany arrangements, fundraising, acquisitions, and new-market expansion where relevant.
• Build and lead a high-performing finance, and accounting team over time.

• 7+ years in senior finance roles, ideally including CFO, Finance Director, Head of Finance, or Big Four transaction/advisory experience.
• Experience in high-growth technology, digital products, e-commerce, subscription businesses, performance marketing, or payments is strongly preferred.
• Strong command of cash flow management, P&L ownership, unit economics, forecasting, and financial modelling.
• Experience with Estonian accounting, tax, statutory reporting, and international group structures.
• Commercial judgment: you understand that finance is not only about reporting what happened, but helping decide what to do next.
• Highly analytical, structured, detail-oriented, and comfortable operating in a fast-moving environment.
• Able to move between strategic work and hands-on execution.
• Excellent English communication skills.

• Built reliable, decision-ready reporting across all businesses.
• Introduced disciplined forecasting and cash-flow visibility.
• Improved profitability tracking, marketing spend controls, and unit-economics reporting.
• Strengthened finance operations, controls, and external compliance.
• Become a trusted financial partner to leadership on growth, investment, and strategic decisions.

• A senior leadership role with real ownership and influence.
• Direct partnership with the CEOs and leadership team.
• Exposure to a diverse portfolio of digital, subscription, and e-commerce businesses.
• Competitive compensation.
• Flexible working setup, with a fully-remote possibility.