Brand Strategy Lead

Who we are, in a nutshell…

Ramarketing is an international marketing agency specialising in life sciences. We help clients grow their businesses by enhancing their brand and marketing strategies. With offices in the UK, US, and Canada, and over 65 global industry experts, we deliver brand solutions that drive genuine growth.

What does your new role look like?

Ramarketing’s Brand Strategy Lead shapes, elevates and scales our brand strategy capability, ensuring it drives measurable growth for our global life sciences clients.

As a senior, client-facing leader, you will own the standard and impact of brand strategy across the agency, ensuring work is insight-led, commercially effective and delivers tangible business outcomes.

Working in close partnership with the Head of Strategy, you will translate strategic vision into high-performing output, shaping a capability that is differentiated, scalable and central to how ramarketing creates value for clients.

What you’ll be responsible for…

This role is about impact, accountability and growth.

You will lead the evolution of brand strategy into a commercially effective, high-performing discipline that drives measurable results for clients and the agency.

Your responsibilities will focus on four key areas:

Define and shape best-in-class brand strategy

You’ll set the standard for what an effective brand strategy looks like.

• Lead senior brand strategy engagements across priority clients, including positioning, narrative, and strategic direction.

• Define and evolve brand strategy frameworks to ensure consistency, clarity, and commercial relevance.

• Apply deep sector expertise to ensure brand strategy reflects real market dynamics, customer needs and commercial realities.

• Challenge client thinking by reframing brand as a commercial growth driver.

• Position ramarketing as a strategic brand partner, not just a delivery agency.

• Ensure strategic thinking is translated into clear, actionable direction that drives business outcomes.

• Ambassador for ramarketing’s core values at all times.

Drive commercial impact and client growth

Brand strategy must deliver measurable business impact.

• Be accountable for ensuring brand strategy meaningfully contributes to growth across key client accounts.

• Use sector insight to identify growth opportunities, including unmet needs, competitive gaps and emerging market trends.

• Lead opportunities to expand the role of strategy within existing client relationships, increasing account value.

• Ensure all strategic outputs are commercially grounded, balancing client ambition with agency profitability.

• Partner with Client Services to strengthen retention through demonstrable strategic value and impact.

• Lead and contribute to pitches, proposals and strategic scoping, influencing win rates and opportunity quality.

• Support account planning by embedding strategy into long-term client growth conversations.

Shape and support a high-performing strategy capability

Strong strategy requires strong people, clear standards and accountability.

• Work in close partnership with the Head of Strategy to translate strategic vision and business goals into effective team performance and output.

• Take accountability for the quality and consistency of strategic output across the team, ensuring alignment with the direction set by the Head of Strategy.

• Support the development of brand strategy skills within the team and wider business.

• Embed clear frameworks, ways of working, and quality benchmarks across the team.

• Foster a high-performance, accountable, and collaborative team environment.

• Support hiring, onboarding, and development of strategy talent in line with the future needs of the function.

Lead cross-functional stakeholder engagement and alignment.

Brand strategy does not operate in isolation.

• Act as a senior strategic advisor to client stakeholders, including C-suite and senior marketing leaders, bringing informed perspectives grounded in sector knowledge and aligning leaders behind a shared direction.

• Lead strategic relationships across key accounts, influencing business and brand decisions.

• Collaborate with internal capabilities to ensure brand strategy informs and strengthens delivery.

• Work with senior leaders within the business to embed brand thinking into broader strategic and commercial planning.

• Act as a senior escalation point for complex strategic challenges.

Skills & attributes

You are:

• Commercially astute, understanding how strategy drives growth and profitability.

• Confident operating at the senior stakeholder level, with the ability to challenge and influence.

• Insight-driven and analytical, with strong strategic rigour.

• Clear and compelling in communication, able to translate complexity into action.

• Accountable and outcome-focused, not just output-driven.

• Collaborative, but comfortable holding standards and making decisions.

• Motivated by raising the bar for both clients and the agency.

• Life sciences sector experience is highly valued but not essential.

Job title: Brand Strategy Lead

Department: Strategy

Location: Newcastle upon Tyne, UK - Home-based, Toronto, North America

Role type: Full-time

Salary: £75,000 to £85,000 per annum / $100,000 to $115,000 USD

Reports to: Head of Strategy