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Drive strategic marketing efforts to achieve business objectives, including account acquisition and transaction volume targets. Implement innovative digital-first solutions to enhance customer experience and engagement for both new and existing bank customers.
Drive strategic marketing efforts to achieve business objectives which includes account acquisition target as per eligibility criteria and transactions/volume target post onboarding
Deliver Acquisition, Spend & Engagement through extensive digital, offline & owned assets and use analytics for tracking, optimization & deliver ROI
Multi layered & intensive stakeholders management across Business Partners, Agencies (Media, ATL & BTL creative) and Economic Departments
Define & implement innovative Digital First solutions across the suite of products, such as digital acquisition, volume increase and customer experience for New To Bank and Existing To Bank customers
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