Associate Director Social Media
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AI Summary
Leads the corporate social media strategy and execution to strengthen brand visibility and protect reputation in a regulated MedTech environment. Manages editorial calendars, agency partners, and cross-functional coordination to deliver audience-relevant content.
At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.
As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered, and recognized.
What You Can Expect
The Social Media Associate Director leads Zimmer Biomet's corporate social media strategy and day-to-day execution, translating enterprise, brand and product priorities into compliant, audience-relevant channel plans. This role manages content governance, editorial planning, agency support, analytics and cross-functional coordination to strengthen brand visibility, support external campaigns and protect reputation across social platforms in a highly regulated MedTech environment.
How You'll Create Impact
- Leads corporate social media strategy and channel plans aligned to external communications, brand and business priorities.
- Owns the editorial calendar, publishing cadence and content standards for key corporate social channels.
- Develops and optimizes audience-relevant content for healthcare professionals, patients, media and other external stakeholders.
- Partners with product communications, marketing, medical education, HR, investor relations and other functions to translate priorities into effective social campaigns.
- Guides social media support for executive visibility and thought leadership initiatives, particularly on LinkedIn.
- Manages agency and vendor partners for content development, community support, analytics and campaign execution, as applicable.
- Establishes practical workflows, review standards and channel governance that enable timely execution in a regulated environment.
- Coordinates with legal, regulatory and medical review partners to ensure social content meets applicable policies and approval requirements.
- Monitors platform trends, channel performance and competitive activity to recommend improvements in format, cadence and targeting.
- Tracks and reports performance metrics, translating insights into recommendations that improve reach, engagement and business relevance.
- Supports issues and crisis response on social channels in alignment with broader external communications guidance and escalation protocols.
- Coaches internal contributors on social media best practices, brand voice and platform-appropriate storytelling.
What Makes You Stand Out
- Social Media Strategy & Channel Management: Strong knowledge of platform strategy, editorial planning, content development and channel optimization for corporate social media programs.
- Content & Storytelling Judgment: Ability to shape clear, engaging and audience-appropriate narratives while maintaining brand consistency and message discipline.
- Regulatory & Governance Acumen: Working knowledge of review processes, risk awareness and compliant communication practices in regulated industries.
- Cross-Functional Partnership: Ability to influence stakeholders, align multiple contributors and deliver through a matrixed environment without broad formal authority.
- Analytics & Business Insight: Skill in using performance data and social listening insights to inform decisions, improve outcomes and communicate value to stakeholders.
- Execution & Operational Discipline: Strong project management, prioritization and follow-through in a fast-paced environment with multiple deadlines and approvals.
Education and Experience
- Minimum Requirements: Bachelor's degree and 6 years relevant experience, or Associate's degree and 8 years relevant experience, or High School Diploma or equivalent and 10 years relevant experience
- 7+ years experience in social media, digital communications, corporate communications or related fields with progressive responsibility preferred
- Experience managing enterprise or corporate social media channels, editorial calendars and integrated content programs preferred
- Experience supporting executive social presence, issue response or reputation-focused communications preferred
- Experience in MedTech, life sciences, healthcare or another highly regulated industry preferred
- Experience working with agency partners and cross-functional review teams preferred
Travel Expectations
- Rare to occasional overnight domestic or international travel up to 10% annually.
EOE/M/F/Vet/Disability
Expected Compensation Range: $145k to $170k, plus target bonus
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