Associate Director, Omnichannel
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AI Summary
At Just Global, we live and breathe B2B and believe in igniting B2B relationships. Our independent, global team actively engages with clients to put our deep technical knowledge and unique perspectives of markets and buying processes to work. We maximize insights, spark creativity, and leverage technology to inspire brand loyalty and drive recurring revenue. We are the heart of B2B.
What You are Accountable For:
The Associate Director, Omnichannel Activation is accountable for driving all aspects of omnichannel media activation across programmatic and paid social, including the incorporation of cross-channel strategy into connected, story-driven, full-funnel media experiences. Working in close collaboration with media strategy, client services, analytics, operations, and activation leads, you will lead and drive campaign strategy and execution across the full campaign life cycle. This includes planning support, platform strategy, audience development, budget stewardship, optimization, reporting, quality control, and marketplace innovation across programmatic and paid social channels.
The Associate Director, Omnichannel Activation will be expected to help educate the agency on platform capabilities, cross-channel activation best practices, emerging media opportunities, and evolving marketplace trends through meeting facilitation, documentation, training, and POV creation. You are passionate about digital media activation and its role in the broader marketing communications ecosystem. You possess a strong understanding of the programmatic and paid social landscape and will support the continued growth, integration, and sophistication of Just Global’s omnichannel activation practice.
What You are Responsible for:
Internal
- Holistic ownership of client accounts, including activation strategy, planning inputs, budgeting, execution oversight, optimization, and reporting across programmatic and paid social channels
• Provide strategic and executional support to team members across a variety of clients with differing levels of complexity, maturity, and business objectives
• Integrate programmatic and paid social strategy into overall agency planning and oversee execution across media platforms, specialists, and managers
• Partner closely with media strategy and account teams to translate client objectives into actionable omnichannel media recommendations
• Troubleshoot platform, pacing, tracking, creative, audience, and measurement issues, working with internal teams and media partners to resolve as needed
• Proactively communicate with client and internal teams, prepare call agendas, and follow up with clear recaps and next steps
• Oversee in-platform maintenance, optimizations, QA, and campaign governance across programmatic and paid social platforms
• Oversee regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, while identifying recommendations for optimizations and strategic test opportunities
• Produce, review, and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness across programmatic and paid social campaigns
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Ensure tactics, vendors, platforms, and data solutions utilized are privacy compliant and aligned with internal processes, client requirements, contractual agreements, and applicable regulations
• Ensure omnichannel activation teams are accurately tracking all financial processes in a timely manner
• Review and approve final, client-ready work product
• Determine tracking, targeting, buying, optimization, and measurement guidelines for specific accounts
• Work closely with activation, operations, and media leadership to drive improved processes, consistency, and best practices across clients
• Exhibit the ability to anticipate, diagnose, and solve problems across channels
• Own and foster growth in relationships with agency partners, publishers, platforms, and technology vendors, where applicable Customers
• Identify and deliver new and innovative media solutions to address client business issues and challenges, including POVs and recommendations delivered in partnership with
Client Services
• Support agency account growth initiatives through strategic thinking, strong activation leadership, and proactive identification of new opportunities
• Onboard new clients with excellence by embodying our "Be One Team" value and collaborating with all internal teams and stakeholders throughout the onboarding process
• Translate marketing goals, audience insights, brand positioning, and business objectives into viable media communication strategies across programmatic and paid social channels
• Drive high-value customers to interact with our clients’ products and services through thoughtful audience, channel, platform, and creative activation strategies
• Discover and deliver new and innovative solutions for executing omnichannel campaigns based on specific client business issues and challenges
• Work closely with account and media leads to build and maintain strong senior client relationships across a select group of accounts
• Support the development and delivery of agency RFP responses and pitches, as applicable
• Contribute to the creation of customer case studies, success stories, and award submissions
Market Knowledge
- Keep pace with programmatic, paid social, digital media, data, privacy, measurement, and platform trends
• Maintain a strong understanding of the digital media landscape and how programmatic and paid social intersect with broader media strategy, customer journeys, and full-funnel marketing
• Specialize in topics that require cross-team collaboration, providing agency guidance and POV development as applicable
• Identify marketplace innovation opportunities and bring forward relevant recommendations for clients and internal teams - Participate in and contribute to agency thought leadership initiatives, as applicable
Management Responsibilities
Foster a team environment that yields strong individual and team performance, knowledge sharing, accountability, and collaboration
• Be a role model and advocate for teamwork and collaboration across the agency and with partners
• Directly manage, mentor, and coach team members, ensuring best practices are shared, adopted, and maintained
• Support career development, performance management, and ongoing skills growth for direct reports and broader activation team members
• Manage vendor, platform, and partner relationships that facilitate account growth, campaign performance, and innovation
• Ensure process and activation best practices are used across programmatic and paid social teams
• Mentor team members on omnichannel activation best practices, platform capabilities, campaign execution, optimization, QA, and internal processes
• Support internal training and development initiatives specific to programmatic, paid social, omnichannel activation, and internal process excellence
Experience
• 7+ years of experience in a digital marketing environment, agency and/or client-side experience preferred
• 7+ years of experience across digital media activation, with strong expertise in programmatic and/or paid social platforms
• Demonstrated experience leading omnichannel activation across programmatic and paid social channels
• Experience managing complex B2B media programs across multiple clients, platforms, markets, or business objectives
• 5+ years managing a team of direct reports
• Proven ability to lead senior client conversations, develop strategic recommendations, and oversee high-quality execution
The Trilliad Agreement
If you want to be part of building a truly great growth company—and if you want to help cultivate a culture that is differentiated and that creates value for customers and colleagues alike—then you might be a fit for Trilliad.
Accepting that invitation means more than bringing your skills, knowledge, and experience to bear in your role. It also means working in alignment with our Leadership Principles, which guide how we show-up for each other, our customers, and the work. Because at Trilliad, how we do things matters just as much as what we do.
When you show up in this way—bringing your best and living our Leadership Principles—you can expect Trilliad to uphold its side of The Trilliad Agreement: a workplace in which we grow, connect, and thrive.
A workplace where we grow:
- You’ll stretch your skills and shape your career through work that pushes boundaries and raises the bar.
- You’ll have access to world-class training and development.
- You’ll have the clarity and tools to deliver results that matter.
A workplace where we connect:
- You’ll be guided by leaders who are worth following.
- You’ll build relationships that go beyond the job.
- You’ll be invited to offer thoughtful feedback, and when you do your voice will be heard.
A workplace where we thrive:
- Great results will be recognized and celebrated.
- You’ll work in an environment with teammates who have your back.
- You’ll receive competitive pay and benefits that recognize your impact and support you inside and outside of work.
About Trilliad
Trilliad, a market-leading Growth Services Provider (GSP), solves challenges and drives results for Growth Leaders across Sales, Marketing and Customer Success. Trilliad’s full-service solutions deliver competitive advantage for the brands it works with by optimizing their sales and marketing strategies, processes, skills, and technology. Trilliad drives efficiency and predictability at the intersection of Sales, Marketing, and Customer Success to increase seller productivity, lower cost per lead, decrease cost per sale, accelerate time to close, and drive customer lifetime value.
At Trilliad, culture is our backbone. It shapes how we think, behave, and treat one another, and it defines how our clients, partners, and communities experience us. Every company has a culture, and at Trilliad, we make ours intentional—anchored in our Leadership Principles. These principles guide every decision and interaction: putting the company first, obsessing over growth, remembering that business is personal, and ensuring strategy turns into execution. We succeed by being one team, striving for greatness, speaking the truth, and holding ourselves accountable. We lighten up with humor, stay patient and disciplined, run towards problems, celebrate results, and never accept confusion as an option. This is the culture you step into at Trilliad—purposeful, lived, and continually developed.
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