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AI Summary
Lead the creative vision across brand and performance channels to help users understand and trust whole genome sequencing. Oversee the production of high-performing campaigns across social media and AI-native channels while managing internal teams and external partners.
The Position
Sequencing.com is building the platform that turns clinical grade whole genome sequencing into a lifelong source of personalized health insights, from everyday wellness questions to serious health decisions. As our Associate Creative Director, you own how millions of people first meet that idea, understand it, and stay with it over time, across both brand and performance channels. You report to marketing leadership and partner closely with growth, lifecycle, product marketing, design, and leadership to ship campaigns, launches, and stories that help people understand their genome, trust whole genome sequencing, and act on what they learn.
The Impact
- Turn complex genomic data into clear, emotional stories people understand and trust.
- Shape the creative language that sets Sequencing.com apart in DNA, wellness, and personalized health.
- Lead high performing creative across Meta, TikTok, YouTube, CTV, and emerging AI native channels.
- Build creative systems across acquisition, engagement, retention, and subscription experiences.
- Stay close to the work through concepting, art direction, writing, design, prototyping, and production.
- Build fast loops for experimentation, testing, iteration, and learning.
- Guide internal teams and external partners to a high, consistent creative bar.
- Bring a clear point of view across brand and performance, and treat them as one craft.
Dominant and Expressed Traits
- 10 plus years in creative roles, including at least 3 years in a senior creative leadership role
- Hands on craft in at least two of art direction, design, copywriting, video, motion, or creative strategy.
- Track record of high performing work for consumer internet, subscription, DTC, wellness, or technology brands.
- Strong performance creative across Meta, TikTok, YouTube, and emerging AI native channels.
- Daily fluency with AI creative tooling across image, video, motion, storytelling, and ideation.
- Strong grasp of subscription dynamics, retention, and the end to end customer journey.
- Experience leading internal creative teams and managing agencies, freelancers, and production partners.
- High ownership and autonomy in a fast paced, fully remote environment; experience in wellness, healthtech, biotech, or adjacent categories is a plus.
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