AI Marketing Lead (a)

Why Oviva?
At Oviva, we’re on a mission to make sustainable, personalized, clinically effective care accessible to everyone as we build Europe’s leading AI-powered chronic care platform. Our digital programmes help people manage weight-related illnesses by focusing on what matters most: improving health, building confidence, and enhancing quality of life.

To date, we have supported over one million people across the UK, Switzerland, and Germany. Our mission is powered by a dedicated team operating across four countries, including our hub in Poland. Every conversation, coaching session, and line of code brings us closer to a healthier future.

Our journey is accelerating: In 2026, we secured €200 million in Series D funding led by Kinnevik and a group of leading global investors. This investment fuels our next phase of growth, allowing us to scale our AI-enabled chronic care platform across Europe and expand our support to even more people living with chronic conditions.
Join us, and be part of the team making that future possible!

Role Overview
This is a high-impact commercial role at the heart of Oviva's patient growth strategy. As AI Marketing Lead, you own the end-to-end process of identifying, launching, and optimising funnels for new patient segments - from the initial digital ad to the tailored landing page and onboarding survey. You will fundamentally rethink how we do this, building a state-of-the-art, AI-enabled process.
You will directly contribute to Oviva's commercial success and be involved in decisions that drive our marketing performance. A curiosity for AI, willingness to experiment, and end-to-end ownership will be instrumental in enabling both strategic clarity and day-to-day execution in this role.


Essential:

• Ownership: Proven experience leading a project or initiative end-to-end, from the initial idea to final delivery, and being accountable for the outcome.
• Curiosity about AI: Active use of tools like Claude, ChatGPT, or Midjourney for personal, academic, or professional tasks - going beyond basic use to build workflows, draft documents, or accelerate research.
• Problem Solving & Analytical Thinking: Experience breaking down a complex or unstructured problem into clear parts, and identifying creative, realistic solutions to fix it.
• Experimental Mindset: Willingness to dive into unfamiliar territory and independently figure out how new tools or concepts work through proactive trial and error.
• Clear Communication: Experience presenting ideas to groups, writing clear instructions, or coaching peers, showing you can explain complex concepts in simple terms.
• Language Skills: Fluent in English and German

Desirable:

• Marketing Exposure: A degree or experience in marketing
• Basic Automation Experience: Any hands-on exposure to writing multi-step prompts, setting up custom GPTs, or using basic workflow tools
• Technical Familiarity: A basic understanding of data or tech logic (e.g., how databases connect, or a general awareness of what an API does)

• Own the end-to-end launch of new patient funnels - from segment identification and creative production to landing page deployment and lead generation - achieving targets for volume and cost-efficiency.
• Evaluate, implement, and continuously optimise AI tooling across the full funnel process, building automated workflows that remove manual steps and reduce time-to-launch.
• Collaborate with engineering to translate marketing requirements into technical solutions, including custom integrations and automated pipelines.
• Analyse campaign performance, derive actionable insights, and directly contribute to the marketing performance decisions made alongside the VP of Marketing and the growth team.
• Document validated workflows into a repeatable playbook and onboard relevant team members on new tools and processes.

• The opportunity to make a meaningful impact in revolutionising healthcare
• Exciting and rewarding role in the high-growth environment
• Training and development opportunities, with a personal learning allowance
• We embrace flexibility and remote working
• We provide a home working allowance to enable you to set up your workspace in a way which suits you
• Competitive salary and company pension
• Enhanced maternity, paternity and adoption leave

Having a culture that people want to work in, is very important to us. We do this by keeping our values at the forefront of everything we do:
                  
We put the patient first, We empower our teams, We make it happen
Oviva is passionate about creating an inclusive culture that encourages, supports and celebrates the diverse voices of our employees. We are a truly inclusive place to work, where everyone can be themselves and everyone is welcome. We welcome and encourage applicants from all backgrounds and identities, including but not limited to race, ethnicity, gender, sexual orientation, age, ability, religion, and socioeconomic status. We actively seek out candidates who bring a unique perspective to help us build a stronger, more inclusive team.
We're Proud to be a Disability Confident Employer
Ready to make a difference? Join us in transforming digital healthcare. Apply today!