Affiliate & Influencer Marketing Lead

This is a remote position.

The Opportunity

We are hiring our first Affiliate & Influencer Marketing Lead to build and own this function from the ground up. This is not a role that inherits a running programme — you will design the strategy, recruit the talent (affiliates and influencers), set the commission structures, and drive measurable revenue across our US-focused brand portfolio. You will be the subject matter expert in the room, with a clear growth path to leading a team as the function scales.

What you will do

1. Affiliate Programme Strategy & Build

• Design and launch the end-to-end affiliate programme across D2C (Shopify) and marketplace channels ( Amazon) for the US market
  

• Define commission structures, tiering logic, and payout mechanics (CPA, hybrid flat fee + CPA, gifting) across open and targeted affiliate pools
  

• Select and implement affiliate tracking platforms (e.g. Impact.com) — evaluate, onboard, and own the tech stack
  

• Build brand safety guidelines, content briefs, and creator onboarding kits to maintain consistent brand messaging
  

2. Affiliate & Influencer Recruitment

• Identify, vet, and recruit US-based affiliates and influencers — mommy bloggers, parenting content creators, family lifestyle publishers — across TikTok, Instagram, and YouTube
  

• Develop a scalable sourcing process: outreach templates, pitch scripts, relationship-building cadence, and onboarding workflows
  

• Manage gifting logistics in coordination with the warehouse team; track sample-to-post conversion rates
  

• Negotiate rates and contracts, balancing fixed fees vs. performance-based structures against margin targets
  

3. Performance Management & Optimisation

• Own affiliate channel KPIs: revenue, ROAS, GMV, CTR, active partner count, conversion rate, and content output volume
  

• Build and maintain a performance dashboard; produce weekly reports and monthly summaries for the leadership team
  

• Identify top performers and design incentive programmes (tiered commissions, contests, exclusive campaigns) to drive retention and output
  

• A/B test creative angles, commission incentives, and outreach strategies to continuously improve conversion
  

4. Brand Awareness & Content Strategy

• Use affiliate and influencer content as a brand awareness driver — not just a conversion tool — to grow Babaroo's social presence in the US
  

• Coordinate with the marketing team on seasonal campaigns (Q4, Mother's Day, baby shower season) to align affiliate activation with brand calendar
  

• Track earned media value (EMV) alongside revenue metrics to report the full value of the programme
  

5. Cross-Brand Expansion

• Lead the affiliate function for the primary brand (Babaroo) with the mandate to expand to 2–3 additional brands in the portfolio (family, pets) as the channel proves out
  

• Develop a cross-brand influencer strategy where the same creator can serve multiple brands simultaneously
  

Requirements

What we are looking for

Must-Haves

• 3–5+ years of hands-on affiliate or influencer marketing experience — managing creators, commission structures, and performance tracking at scale
  

• Proven track record building or significantly growing an affiliate programme — not just inheriting and maintaining one
  

• Strong grasp of commission mechanics: open vs. targeted programmes, CPA vs. flat fee vs. hybrid, margin-aware rate-setting, platform fee stacking
  

• Experience managing 100+ affiliates or KOLs, with a structured communication and tiering system (daily/weekly/bi-weekly cadence)
  

• Analytical mindset: comfortable building performance dashboards, tracking ROAS, GMV, CTR, and conversion rates, and making data-driven decisions
  

• Excellent communication and relationship-building skills — you know how to recruit, onboard, motivate, and retain creators
  

• Comfortable working independently in a remote environment without a pre-built team; self-directed and structured
  

• Fluency in English — written and verbal — to a standard suitable for professional outreach to US-based creators and publishers
  

Strong Advantages

• Experience with US-based affiliate platforms (Impact.com, Rakuten, ShareASale, CJ Affiliate)
  

• Prior exposure to US consumer market — mom/baby, family, or parenting category is a significant plus
  

• D2C or Shopify experience alongside marketplace (TikTok Shop, Lazada, Shopee) background
  

• Experience negotiating with macro-influencers (500K–5M followers) and managing face-to-face creator relationships
  

• Familiarity with earned media value (EMV) reporting and brand awareness metrics beyond pure conversion
  

Working Style Fit

• You build systems, not just execute tasks — SOPs, dashboards, and templates that scale beyond you
  

• You proactively surface problems before they escalate; you do not wait to be asked
  

• You are comfortable with ambiguity — this role requires you to create clarity, not be given it
  

• You are motivated by ownership: your channel, your results, your growth path
  

• shape a channel from zero — not a maintenance role; a build role
  

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