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The Associate Brand Manager will support innovation and renovation initiatives from concept through commercialization within the Salty Marketing Portfolio. They will analyze market trends and consumer insights to develop business cases and partner with cross-functional teams to execute successful product launches.
Why Hershey:
At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.
Hershey, PA preferred
Open to Remote
The Associate Brand Manager, Lesser Evil supports the development and commercialization of innovation initiatives within the Salty Marketing Portfolio. Working closely with the Senior Brand Manager, you will translate defined demand spaces and innovation strategies into executable plans, manage cross-functional workstreams, and help deliver high-quality launches.
This is an exciting opportunity to combine consumer curiosity, analytical thinking, and strong execution skills to help shape future growth at Hershey.
Support portfolio strategies across brands, driving clarity and distinction for each.
Experience:
• 3+ years of relevant experience in brand management, marketing, innovation, or a related field, preferably within consumer packaged goods.
Education:
• Bachelor’s degree in Marketing, Business, or a related field required.
Preferred Qualifications:
• Exposure to innovation or renovation projects.
• Experience with IRI, Nielsen, or Circana data.
• Experience with basic financial modeling and cross-functional project leadership.
The anticipated base salary range for this role is $95040 to $118800 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable). Learn more about Hershey’s benefits and all the resources Hershey provides to support our employees’ physical, emotional, and financial well‑being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com
The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability.
You can request an accommodation via phone or email.To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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