UPSTARS

The role involves conducting online meetings and negotiations with streamers and bloggers to launch products, and developing strategies for attracting new influencers. Responsibilities also include maintaining long-term partner relationships to increase traffic volume and optimizing budgets for better collaboration results.

The role involves preparing and conducting quantitative and qualitative research, including data collection, processing, and analysis. The researcher will also prepare analytical reports in presentation format and collaborate with cross-functional teams like designers, developers, and product managers.

The role involves utilizing various tools like LinkedIn and GitHub for sourcing potential candidates, managing the candidate database via ATS, and conducting initial contact and assessment of candidates' interest and fit. The researcher will also collaborate closely with the TA specialist, analyze the market for sourcing opportunities, and coordinate interviews.

The specialist will monitor and analyze key metrics across advertising campaign funnels and traffic sources, providing recommendations for effective budget allocation based on ROI, LTV, NGR, and ARPU. Responsibilities also include auditing product funnels, optimizing user flows, analyzing creatives and landing pages, and conducting competitor analysis to generate improvement hypotheses.

The Media Buying Google Team Lead will manage a team of specialists, develop strategies and budgets, and analyze advertising effectiveness. They will also create new approaches and funnels while scaling advertising campaigns to meet planned KPIs.