Sketchy

The specialist will primarily drive the adoption of the DDx tool within medical school programs by acting as a primary advocate, delivering engaging demonstrations, and building strong relationships with educators and administrators. They will also gather user insights and collaborate internally to refine and promote both DDx and Sketchy educational tools.

The Senior Marketing Manager will own B2C growth across multiple channels including paid acquisition, lifecycle marketing, ambassador programs, organic channels, and events, focusing on building sustainable acquisition and retention engines within healthcare student communities. This role involves developing differentiated messaging for distinct learner segments and translating product features into compelling value propositions and marketing assets.