Sketchy

Own the integrated content strategy and execution across organic search, AEO, and social media for both B2C and B2B brands. Manage the content calendar and produce optimized long-form and social content to drive audience growth and discovery.

Own and scale B2C growth initiatives across paid media, organic channels, ambassador programs, and events to acquire healthcare students. Develop segment-specific messaging and optimize the full acquisition funnel to drive trial starts and subscriptions.