Resident

Own and execute the SEO strategy across a portfolio of brands, focusing on technical health, content optimization, and site architecture. Drive organic visibility across traditional search engines and emerging AI search surfaces like ChatGPT and Perplexity.

The role involves owning the end-to-end user funnel analysis to improve conversion and revenue performance for Ashley Furniture's digital experience. Key duties include defining KPIs, leading A/B tests, and building data foundations in collaboration with Data Engineering.

Lead the Amazon advertising strategy and P&L for a $250M+ business across multiple brands, including Resident Home and Ashley Furniture. Manage a team of Ad Managers to optimize budget allocation, TACOS targets, and measurement capabilities across search, DSP, and Fire TV.