LI-COR

Leads the strategy and execution of integrated demand generation programs to drive awareness, qualified leads, and revenue growth. Manages cross-channel campaigns and provides leadership to the demand generation team while collaborating with sales and product management.

Lead the growth and development of Trace Gas Analyzers by managing the entire product lifecycle from conceptualization to launch. Drive profitability through market analysis, competitive strategy, and collaboration with cross-functional teams to meet customer needs.