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The role involves generating and qualifying leads through strategic outbound prospecting and inbound follow-up, conducting high-volume outreach via multiple channels. Responsibilities also include scheduling introductory meetings for the sales team and maintaining accurate CRM data.

Key responsibilities involve identifying and developing new business opportunities through prospecting and lead generation, while building strong client relationships by providing tailored solutions. The role also requires negotiating and closing deals to meet sales targets and collaborating internally for customer success.

This director will own the company's positioning and narrative, defining who the product is for and sharpening its story as an operating system, while also designing and executing go-to-market strategies for the Ideal Customer Profile (ICP). Responsibilities include building sales enablement materials, launching demand generation experiments, establishing foundational marketing processes, and creating persona-focused content.