Hook & Ladder

You will lead the thought-first content strategy for the brand to drive prospect engagement and discovery calls. Additionally, you will draft high-impact content that addresses specific industry challenges while collaborating with designers to ensure visual and strategic alignment.

You will produce high-quality video, motion, and visual content across various digital platforms to drive engagement and performance. You are responsible for iterating on content based on performance data and leveraging AI tools to optimize your creative workflow.

The role involves architecting the franchise marketing playbook by partnering with leadership to shape development offerings and leading a cross-functional execution team to deliver world-class results for clients. The manager will also act as the primary strategic advisor to C-suite stakeholders and own portfolio growth and retention.

You will cultivate client relationships and trust while leading content-driven growth strategies. Additionally, you will oversee cross-functional campaign execution to ensure alignment with performance goals.