Plan and execute B2B marketing campaigns, webinars, and workshops to drive brand awareness and lead generation in the Japan market. Collaborate with agencies and internal teams to create engaging content and optimize paid advertising channels.
Promote and sell B2B EdTech offerings in the Taiwan and Hong Kong markets through lead generation and strategic partnerships. Conduct market research and collaborate with product teams to deliver customized solutions and meet sales targets.
Lead the B2B go-to-market and demand generation strategies to drive global lead generation and pipeline growth. Manage a growing marketing team and collaborate with Sales, Product, and Leadership teams to optimize campaign performance.
Lead the expansion of EdTech products into the Mexico and LatAm markets by identifying trends and establishing strategic partnerships. Develop a robust B2B pipeline through traditional sales techniques and creative marketing campaigns to drive revenue growth.
Lead and elevate ELSA's visual identity across product, marketing, and brand channels while managing a team of designers. Establish scalable design systems and collaborate cross-functionally to ensure visual outputs align with business goals.
Lead experimentation and data-driven decision-making to inform product and marketing strategies. Collaborate cross-functionally to deliver actionable insights on user behavior, retention, and funnel conversion.
Lead and grow a high-performing team of product, visual, and brand designers to shape the user experience across mobile, web, and marketing channels. Establish strategic design direction and maintain design system consistency through collaboration with cross-functional leadership.
