Curaleaf

Lead and coordinate localized marketing initiatives and brand activations across Florida to drive sell-through and business performance. Manage a team of Brand Activation Managers while partnering with retail operations and national brand teams to ensure flawless execution of marketing programs.

The Regional Activation Manager executes localized marketing plans and manages event calendars to drive brand visibility within an assigned region. They collaborate with sales and compliance teams to ensure consistent brand execution and successful product launches across the route-to-market.