Credo

The manager will own the PR strategy, earned media, and influencer relationships to position the brand as an authority in the beauty industry. They will also manage community-driven platforms like Reddit and Substack while ensuring brand visibility in AI-generated search results.

Develop and execute a comprehensive CRM and loyalty strategy across multiple channels to drive customer acquisition, retention, and lifetime value. Manage the end-to-end customer lifecycle and optimize performance through data-driven insights and testing frameworks.

Manage earned media, PR strategy, and influencer partnerships to increase brand visibility and authority in the beauty space. Oversee presence on emerging community platforms like Reddit and Substack while optimizing for AI-generated recommendations.