BetterComp

Own the end-to-end execution of webinars, trade shows, and field events, managing everything from tactical planning to post-event follow-up. Responsible for managing the program budget, setting lead generation targets, and building scalable playbooks for owned and sponsored formats.

The primary goal is to build a sales pipeline and set qualified meetings through a predominantly outbound prospecting motion. This includes leveraging AI tools for efficiency and partnering with Account Executives on territory strategy.