The Growth Marketer designs and executes a structured experimentation engine to identify and fix funnel bottlenecks. They are responsible for building compounding growth systems, optimizing user retention, and improving unit economics across the AARRR framework.
The GTM Strategist defines the strategic blueprint for B2B clients, including ICP definition, messaging frameworks, and channel orchestration. They are responsible for interpreting performance data to iteratively adjust strategies and reduce customer acquisition costs.
Execute and optimize inbound demand generation channels to produce consistent, measurable lead flow and pipeline. Manage paid acquisition, SEO, conversion funnels, and analytics tracking to connect marketing spend to business outcomes.
Build and maintain automated go-to-market systems including outbound, inbound, and data enrichment engines. Optimize conversion funnels and manage technical infrastructure to generate predictable B2B pipelines for clients.
