Andesa

The Head of Marketing will build the marketing function from the ground up, focusing on brand positioning and ABM strategies for a concentrated B2B life insurance market. Responsibilities include owning the end-to-end strategy for demand generation, executive content, field marketing, and agency partnerships.

Lead the product strategy and roadmap for carrier and broker administration software platforms while establishing a formal product management function. Build and coach a high-performing team primarily by transitioning internal business analysts into product roles.

Drive new revenue by identifying and converting business opportunities within the broker segment for NQDC plan administration. Manage the full sales cycle from prospecting and pipeline creation to deal execution and strategic partner management.

The analyst supports client and plan administration activities across business analysis, quality assurance, and client service, contributing to operational excellence and system accuracy. Primary duties involve supporting client relationships, gathering business requirements, executing test plans for releases, and performing technical support for plan administration systems.