The Director of Product Marketing will own the global commercial plan, driving product launches, partnerships, and loyalty strategies. They will collaborate closely with technology and partnership teams to translate customer insights into actionable market strategies.
The CRM Specialist will build and execute Activate's CRM and lifecycle marketing program to drive booking growth across corporate stores. This includes designing acquisition and retention journeys, managing audience segmentation in Braze, and conducting A/B tests to optimize campaign performance.
Lead the growth and revenue marketing strategy for Activate corporate stores, focusing on performance, paid media, and CRM to drive bookings. Manage the marketing P&L and lead a team of specialists to optimize customer acquisition and lifetime value.
Own and scale Activate's global creative toolkit and distinctive asset system across all markets and channels. Lead the relationship with the creative agency for breakthrough campaigns while managing the in-house team for execution and organic social content.
