SVP, Marketing

About the role

What you'll do

Qualifications

• Minimum of 15 years of experience in the healthcare or healthcare technology sectors, with at least 10 years in a senior leadership role.
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience); advanced degree preferred.
• Broad understanding of the healthcare ecosystem — including consumer, employer, payer, physician, health system, life sciences, and medical devices
• Proven success in B2B, B2B2C, and B2C marketing, with the ability to influence both institutional buyers (health plans, health systems, employers) and individual consumers (plan members, patients).
• Strong strategic marketing skills, not just marketing communications — the ability to:
• • write and articulate the value proposition; segment the marketplace — in support of sales, marketing communication, and product requirements;
  • ensure the sales force is armed and equipped to drive results
  • leverage digital marketing to help drive both consumer and plan sponsor actions.
• Clinical program experience — the ability to convert strategy into programmatic execution, e.g. developing programs to fill gaps in care.
• Prior experience in the carve-out benefit market is desired— understanding:
• • the plan sponsors, and the segments of plan sponsors;
  • the benefits consultants;
  • the benefit plan members and how to reach and influence them.
• Strong expertise in building and scaling modern marketing systems, including CRM, marketing automation, analytics, and digital engagement platforms.
• Knowledge of healthcare regulatory and compliance requirements.
• Comfortable operating in a fast-paced, private equity-backed or investor-driven environment, balancing growth objectives with disciplined, metrics-driven execution.