Social Media Manager - 1486 - Johannesburg, South Africa

About the client:

Our client is a Personal Injury and workers' compensation law firm that focuses on providing a high-touch, personalized experience. They prioritize exceptional customer service and empathy, ensuring every client feels supported from the very first interaction.

About the role:

We are seeking a talented and proactive Social Media Manager to manage and grow the online presence of a personal injury law firm, as well as the personal brand of their lead attorney. This role requires a creative who can produce engaging content, edit short-form videos, post consistently across multiple platforms, and drive light community engagement while maintaining brand alignment and cultural relevance for a U.S. audience.

What you’ll be doing:

• Edit raw video footage (supplied by the firm/attorney) into polished, high-performing Reels, TikToks, Shorts, and feed videos.

• Curate and draft engaging, context-appropriate copy tailored to specific target audiences (personal vs. professional).

• Schedule and post content consistently across Facebook, LinkedIn, Instagram, YouTube, and TikTok.

• Manage cross-platform distribution for both the law firm’s official pages and the lead attorney’s personal accounts (Facebook & LinkedIn).

• Monitor comment sections and incoming messages to conduct light engagement and foster audience connection.

• Maintain top-of-mind awareness for the attorney's personal network and professional audience.

• Adapt messaging to feel natural, authentic, and culturally relevant to a U.S. audience.

• Work closely with the lead attorney to turn raw photos, personal updates, and firm insights into high-performing social posts.
  

Who are we looking for?

• 2–3+ years of hands-on experience managing social media accounts and video production for U.S.-based companies.

• Proficiency with modern video editing software (e.g., CapCut, Premiere Pro, Canva) specializing in dynamic, short-form video optimization (captions, pacing, hooks).

• In-depth understanding of publishing dynamics across Facebook, Instagram, LinkedIn, YouTube, and TikTok.

• Experience in marketing for law firms or other competitive, high-intent local services is preferred.

• Excellent written and verbal communication skills in English.

• Proactive, self-directed worker capable of identifying technical risks and recommending solutions independently.

Position: Social Media Manager

Remote Status: Fully Remote

Preferred Location: No Preference

Working Hours:  Standard working hours in EST

Holidays: US Federal Holidays

Salary: USD 1200 - USD 1500

Internal Job ID: 1486