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The Social Media Manager will edit raw footage into high-performing short-form videos and manage content distribution across multiple social media platforms. They will also monitor engagement and collaborate with the lead attorney to maintain a consistent and authentic brand presence.
About the client:
Our client is a Personal Injury and workers' compensation law firm that focuses on providing a high-touch, personalized experience. They prioritize exceptional customer service and empathy, ensuring every client feels supported from the very first interaction.
About the role:
We are seeking a talented and proactive Social Media Manager to manage and grow the online presence of a personal injury law firm, as well as the personal brand of their lead attorney. This role requires a creative who can produce engaging content, edit short-form videos, post consistently across multiple platforms, and drive light community engagement while maintaining brand alignment and cultural relevance for a U.S. audience.
What you’ll be doing:
Edit raw video footage (supplied by the firm/attorney) into polished, high-performing Reels, TikToks, Shorts, and feed videos.
Curate and draft engaging, context-appropriate copy tailored to specific target audiences (personal vs. professional).
Schedule and post content consistently across Facebook, LinkedIn, Instagram, YouTube, and TikTok.
Manage cross-platform distribution for both the law firm’s official pages and the lead attorney’s personal accounts (Facebook & LinkedIn).
Monitor comment sections and incoming messages to conduct light engagement and foster audience connection.
Maintain top-of-mind awareness for the attorney's personal network and professional audience.
Adapt messaging to feel natural, authentic, and culturally relevant to a U.S. audience.
Work closely with the lead attorney to turn raw photos, personal updates, and firm insights into high-performing social posts.
Who are we looking for?
2–3+ years of hands-on experience managing social media accounts and video production for U.S.-based companies.
Proficiency with modern video editing software (e.g., CapCut, Premiere Pro, Canva) specializing in dynamic, short-form video optimization (captions, pacing, hooks).
In-depth understanding of publishing dynamics across Facebook, Instagram, LinkedIn, YouTube, and TikTok.
Experience in marketing for law firms or other competitive, high-intent local services is preferred.
Excellent written and verbal communication skills in English.
Proactive, self-directed worker capable of identifying technical risks and recommending solutions independently.
Position: Social Media Manager
Remote Status: Fully Remote
Preferred Location: No Preference
Working Hours: Standard working hours in EST
Holidays: US Federal Holidays
Salary: USD 1200 - USD 1500
Internal Job ID: 1486
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