Senior Social Media Manager

ThreeTrader is looking for a Senior Social Media Manager to lead our organic social strategy, content planning and community growth. This role will turn our brand, products and market insights into relevant content that experienced traders want to follow and share.

The successful candidate will combine strong creative judgment with commercial thinking, platform knowledge and an understanding of financial markets.

Key Responsibilities

• Own the social media strategy across X, YouTube, Instagram, TikTok, LINE and other relevant platforms.
• Develop monthly content calendars aligned with campaigns, product priorities and market events.
• Create platform-specific content covering trading education, market commentary, product benefits, campaigns and brand storytelling.
• Brief designers, video editors, copywriters, influencers and external production partners.
• Establish a consistent brand voice while adapting content to each platform and audience.
• Manage publishing, community engagement and social listening.
• Identify trending topics and respond quickly to relevant market developments.
• Build relationships with traders, creators, KOLs and industry communities.
• Work with paid media teams to identify high-performing organic content for amplification.
• Ensure all content meets financial-promotion, legal and compliance requirements.
• Track performance and turn insights into clear improvements to content and distribution.
• Monitor competitors and emerging social formats within the FX, CFD, fintech and investment sectors.

Success Measures

• Organic reach and engagement growth
• Follower and subscriber quality
• Video views, retention and completion rates
• Website traffic and registrations from social channels
• Engagement from relevant trading audiences
• Content production speed and consistency
• Influencer and KOL campaign performance
• Brand sentiment and share of voice

Requirements

• 5+ years of social media or content marketing experience, including experience in a senior or lead role.
• Strong understanding of Japanese social media behaviour and platform culture.
• Native-level Japanese and business-level English.
• Demonstrated experience building content strategies and managing multi-format production.
• Strong knowledge of X, YouTube, Instagram, TikTok and LINE.
• Good understanding of trading, financial markets, fintech or online brokerage.
• Ability to interpret performance data and make content decisions based on evidence.
• Strong copywriting, editorial judgment and stakeholder-management skills.
• Experience working within regulated industries is highly desirable.

Ideal Profile

You understand that successful financial content must be timely, credible and useful—not simply promotional. You can move comfortably between strategy, creative development, daily execution and performance analysis.

Benefits

• Competitive salary and performance-based bonus
• Opportunity to own and shape creative direction in a high-growth market
• A collaborative, international team culture with flat hierarchy
• Modern office in Taichung with flexible working arrangements
• Professional development budget and access to industry tools and resources
• The chance to be part of a pivotal growth phase in the Asia-Pacific FinTech space