Senior Paid Social Manager

About the role

• Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms. 
• Own campaign builds, launches, QA, ongoing optimization, and budget pacing — start to finish
• Implement data-driven optimizations across creative, audiences, structure, and bidding — with clear documentation of rationale
• Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations
• Write clear, compelling performance recaps and updates that translate data into business-relevant narratives
• Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs

What we're looking for

• 3–5+ years of hands-on paid social experience, senior enough to operate with full independence
• Expert-level Meta and TikTok platform fluency; YouTube and Pinterest a plus
• Strong analytical instincts — you read performance, form a hypothesis, take action, and document what you learned
• Detail-oriented with a track record of error-free execution across complex account structures and larger budgets
• Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems
• Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus.

Qualifications

• Accounts are running cleanly — launched on time, structured correctly, budgets pacing accurately
• Optimizations are consistent, thoughtful, and documented — the team can follow your logic
• Clients feel informed and confident — you're proactively sharing updates, not just responding to requests
• Performance recaps are clear and strategic, not just metrics exports
• You're flagging strategic opportunities and risks without being asked