Retention Manager

Retention Manager

Fully Remote

Full-Time

About Uproot Clean

Uproot Clean is a fast growing consumer products company with more than 5 million customers using our products. Our products are sold not only through DTC and Amazon, but also through major retailers including Walmart, Target, and Petco, along with more than 10,000 retail doors across the country. Uproot has also been featured across major television and media platforms including QVC, Good Morning America, and Fox, helping introduce millions of consumers to the brand.

We care deeply about building products that genuinely solve problems for pet owners while operating with high standards across every part of the business. We are building a company focused on long-term excellence, creating significant opportunities for highly capable people who want real and meaningful impact, and the ability to help shape the future of the company.

Role Intro

The mission of this role is to increase the output, effectiveness, and revenue impact of Uproot Clean’s email and SMS programs through strong execution, lifecycle management, testing, reporting, and optimization.

You will own key parts of the retention program across campaigns, flows, segmentation, QA, experimentation, and operational execution. This role works closely with leadership while maintaining significant ownership and autonomy.

We are looking for someone who understands ecommerce retention from a revenue-first perspective, thinks critically about customer behavior, identifies opportunities independently, and continuously improves systems and performance.

Responsibilities

Program & Calendar

• Run the email and SMS program day to day across campaigns and flows

• Build and hold the calendar in lockstep with the broader marketing calendar, mapping sends to promotions, launches, and seasonal moments

• Build, QA, and deploy sends end to end (audience, copy, design, links, UTMs, tracking, schedule)

• Ensure campaigns, flows, and reporting infrastructure remain operationally clean as program complexity scales

Project Management & Creative Coordination

• Brief the copy and creative team clearly and on time with the context they need to do their best work

• Track every campaign through build, review, and QA so it ships on schedule

• Anticipate bottlenecks and unblock them quickly

• Keep stakeholders aligned on status, timelines, and changes

Flow Logic, Segmentation & Data

• Build and maintain flows with clear logic, reliable triggers, and clean conditional paths

• Design segments that reflect real customer behavior, not just convenience

• Read the underlying data well enough to know when a segment, trigger, or conditional split is doing what you think it's doing

Performance Analysis & A/B Testing

• Execute a continuous testing roadmap across subject lines, offers, creative, segments, send times, and flow steps

• Design tests with clear hypotheses, sample size considerations, and success criteria

• Pull and reconcile performance data, then translate it into meaningful, actionable conclusions, not just dashboards

• Distinguish real lifts from noise, document learnings, and build a testing playbook the team can compound on

Copy Judgment & Creative QA

• Review copy and creative with a sharp direct response eye

• Suggest concrete revisions

Deliverability & Compliance

• Maintain list hygiene, suppression management, and inbox placement health

• Keep the program compliant with TCPA, CAN-SPAM, and platform policy

AI-Forward Workflow

• Use AI daily across writing, reporting, analysis, and learning

• Build prompt chains, structured outputs, and automations that take repetitive work off the team’s plate

• Continuously expand your own AI toolkit and bring new approaches to the team

What Success Looks Like

• Calendar consistently shipped on time with high QA standards

• Creative team running on clean briefs and predictable timelines

• Steady stream of validated test wins and clear, actionable reporting the team trusts

• Measurable improvements in core program KPIs (revenue per send, click-through, conversion, list-driven revenue, deliverability health, flow performance)

Requirements

Must Have

• 3+ years of hands-on experience executing an email and SMS program inside an ecommerce or DTC environment

• Strong understanding of flow logic, segmentation, and the underlying data that makes both work

• Demonstrated A/B testing background, with a clear point of view on test design and how to read results honestly

• Deep working knowledge of a major email/SMS platform

• Comfort working with numbers, pulling from multiple sources, and turning them into actionable conclusions

• Working understanding of deliverability and compliance fundamentals

• Daily, demonstrated use of AI across writing, reporting, and analysis beyond basic chat usage, including custom workflows, structured prompts, and lightweight automation

• Sharp editorial sense

• Excellent project management and organizational habits

• Confident, clear written and verbal communicator who can brief, follow up, and hold deadlines without friction

• Self-starter who anticipates problems and brings solutions

• Ability to manage high output without sacrificing execution quality or attention to detail

• Comfortable in a fast-paced environment where priorities shift and the bar is high

Nice to Have

• Klaviyo experience

• Shopify experience

• Background in a subscription-driven DTC business

• Industry experience in pet, CPG, supplements, or consumables

Who This Role Is Not For

• Someone who is not internally-driven

• If you require an external person to push you to do excellent work, this role is not for you. We like to surround ourselves with people that push themselves to be better.

• Someone who needs constant direction or highly structured management

• Someone who struggles to troubleshoot issues independently

• Someone uncomfortable operating with high standards, accountability, and fast iteration cycles

• Someone looking for a highly predictable or low-intensity environment

Work Requirements

⏰ Schedule: Monday-Friday, 8:00 AM - 5:00 PM EST

💻 Workspace: Fixed, professional setup (no digital nomads)

Compensation & Benefits

Uproot Clean is a high ownership, high accountability environment with high standards for communication, speed, execution, and quality. We care far more about ability, judgment, and ownership than credentials or years of experience.

• Competitive base salary + performance-based bonus structure

• Significant autonomy with the ability to directly influence the company’s growth and direction

• Fully remote: work from anywhere

• PTO: 2 Weeks

• Flex Day: An additional quarterly day off dedicated to rest and recovery

• Thinking Day: one dedicated day each quarter to step away from day-to-day execution and think deeply about your role, systems, ideas, and long-term impact

• Fully Covered Medical Insurance: Health, dental, and vision insurance for US-based employees

• Wellness Reimbursement: $100-$300/month, based on location to help support your wellness

• Pet Reimbursement: $40-$100/month, based on location to help support parenting a pet

• Coaching credits: $1,000+/year for coaching, education, and professional development

Closing

If you have a track record of building and improving high-performing ecommerce retention systems, think deeply about business outcomes, and operate with high standards, we would love to hear from you.