Paid Media Analyst

ABOUT MILES:

Miles Partnership is a full-service marketing consultancy focused exclusively on travel and tourism. Today we work with more than 130 destinations, hospitality businesses and other travel brands to deliver forward-thinking print and digital content-marketing solutions. We are a team of travel experts and travel enthusiasts, united in the belief that travel improves lives and strengthens communities. Our team members are passionate, open, curious and collaborative in order to have a lasting, positive impact on our clients and each other.

JOB SUMMARY:

Hospitality Paid Media Analyst is responsible to work with internal teams to set up campaigns, oversee monthly budget management, track performance metrics, implementation of account optimizations and analyze reporting and provide insights and recommendations for several client accounts across all Paid Search platforms - Google, Microsoft Ads – Paid Social platforms - Facebook, Instagram, Pinterest, LinkedIn, TikTok – OTAs – Expedia, Booking,com, TripAdvisor.  The Paid Media Analyst role is a client facing role and is an effective communicator and skilled presenter.

The Hospitality Paid Media Analyst is accountable for creating and maintaining the client Media Plans, as well as, ensuring all billing and media invoicing is complete and accurate. In addition to Paid Media, the Hospitality Paid Media Coordinator will oversee profile and listing updates and maintain profiles and listing on platforms like Google Business Profile, TripAdvisor, Yext, Yelp, etc, and will onboard an audit new profile clients as needed.

Success is measured by account retention and growth, evaluating client satisfaction, the delivery of innovative marketing programs, personnel development, and strong financial management to reflect media plans. 

WHO WE’RE LOOKING FOR:

• Thrive in a fast-paced environment (virtually + in person).
• Advanced understanding of, and continual self-education on marketing best practices.
• Substantial financial experience, managing multi-million dollar budgets.
• Experience managing a wide array of projects and clients simultaneously.
• Significant management experience with increasing responsibility and demonstrated capability with cross-functional teams.
• Ability to review and distill multiple sources of information to support strategy and provide direction.

RESPONSIBILITIES:

• Research and understand client business, products or services, verticals and competition.
• Understand and keep up with the latest trends, new processes, changes in industry trends, best practices, competitor intelligence, strategies and latest developments in paid search and social.
• Manages and actualizes paid media plans.
• Manages monthly paid media budget and track performance metrics across multiple client accounts and channels. 
• Onboard and setup new client accounts and campaigns within the appropriate platforms, including Google Ads, Bing Ads, Yahoo, Facebook, Pinterest, LinkedIn Snapchat, Expedia, TripAdvisor and other digital media
• Onboard and oversee and profile management reporting including Google Business Profile, TripAdvisor, Yext, and Yelp.
• Conduct profile and listing audits and provide recommendations and insights. 
• Implement account updates as instructed by internal teams within assigned deadlines and delegate tasks to Hospitality Paid Media Coordinator as needed.
• Advise Account Teams and clients regarding campaign optimization optimizations to maximize conversion rates, ROI, and quality site traffic.
• Collaborates with internal analytics team to set up and troubleshoot any tracking issues or data inconsistences.
• Reviews and analyzes monthly paid media provides recommendations and insights to with Account Directors and Clients.
• Independently analyzes account performance and identifies areas of improvement with client accounts.

REQUIREMENTS:

• Bachelor’s degree preferred.  Relevant experience will be considered
• 4-6+ years of paid search or paid social experience
• Digital agency experience and additional online marketing experience
• 4-6+ years’ experience executing advertising campaigns within Google Ads, Bing Ads, and Facebook Business Manager
• Proficient with Google Analytics
• Able to communicate clearly and concisely, both verbally and written
• Proficient in Microsoft office (Word, PowerPoint, Outlook) with advanced Excel skills
• Ability to think strategically and work collaboratively as a team
• Willing to take on direction if and when needed, but also work independently.
• Able to respond positively to client and peer critique and feedback
• Display a dependable, strong work ethic

CORE COMPETENCIES:

• Culturally Competent
• Emotional Intelligence
• Effective Communication
• Analytical
• Adaptable/Nimble
• Creative/Forward-Thinking
• Critical Thinking/Problem Solving
• Financial Management
• Teamwork/Collaboration
• Professionalism/Work Ethic
• Trustworthy, reliable, and ethical
• Time Management
• Conflict Management

LOCATION:

• REMOTE. This is a remote position. #LI-Remote 

COMPENSATION:  $60,000 - $78,000 DOE

• Comprehensive benefits package, including medical, dental, vision
• 401k matching contribution
• Generous paid time off compensation
• Flexible work schedule
• Paid volunteer opportunities and company supported charitable events
• Collaborative, creative and fun team environment with professional growth opportunities

OUR COMMITMENT TO CULTURE: 

At Miles Partnership, we are driven by our commitment to actively evolve inclusive marketing industry practices, drive innovation within the company and empower our team, our clients and the communities we serve. We will make intentional actions to build a work culture where our team members are always heard, empowered and valued. We will provide a culture of service where we enable our teams and clients to meaningfully engage with their communities, share and tell their stories through travel, and lead a movement across the broader tourism industry to influence social change and ensure open access to travel for all.

Miles Partnership, LLLP is an equal employment opportunity employer.

http://www.milespartnership.com/

#LI-Remote