Marketing Specialist, EISA Region

Marketing Specialist EISA Region

At Cardinal Health, we aim to be a trusted partner, offering a broad range of innovative solutions that help our customers provide cost-efficient, more effective healthcare. Join our team of 50,000 humble partners striving each day to make healthcare more efficient, providers more effective, and patients as healthy as possible

The Marketing Specialist, EISA Region is responsible for strategic oversight and leadership within the Marketing function, including responsibility for defining the product/service and market strategy and life cycle management including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding and distribution to drive customer loyalty, sales growth and improved profitability.

We are currently looking to recruit a Marketing Specialist for our distributor channel markets in the EISA region (Europe, Israel and South Africa) to be based in Austria.

Responsibilities

• Tactical management of products through various stages of lifecycle for above markets.
• Launch and execute new products and input into broader CAH portfolio within EISA region.
• Marketing Communications & Activities, including exhibitions, stand designing, digital strategy (Showpad) and appropriate assets to support local team.
• Develop annual marketing plans according to business strategies, together with our partners/distributors, objectives and yearly targets, ensuring appropriate Clinical Education strategies in place working with Clinical Education Manager.
• Assess market opportunities – “Go or No Go”.
• Provide direction and co-ordinate efforts between all internal functions, including but not limited to Sales, EMEA & Global Marketing, Finance, Supply chain and Regulatory affairs.
• Develop, review, approve, implement and monitor productivity of all promotional programs, in line with A&P budget.
• Co-ordinate and communicate relevant information about products, competition, trends, market and strategies (internally and externally with our partners).
• Make sure that the sales force has adequate product and procedure knowledge.
• Support Bid & Tender Value Proposition and submissions with relevant technical information.
• Support via Field Visits and other means, the sales force to drive yearly targets and goals.

Qualifications and Experience

• Bachelor’s degree in business administration or marketing degree on similar level required; Alternatively, medical or advanced nursing degree combined with medical products industry experience  
• Ideally, demonstrated results and experience in Medical Products Marketing
• Minimum of 2 years healthcare marketing experience, ideally within a medical products company
• Demonstrates experience, knowledge and skills in product/marketing management in Europe
• Ability to travel up to 30% of time
• Good initial understanding of healthcare systems in European markets in Central- and South Europe, ideally also in South Africa and Israel
• Understanding pricing strategies in the relevant markets
• Experience in working with distributors
• Analytical thinking: systematic gathering, organization and synthesizing of relevant information.
• Results achievement: ability to identify and respond quickly to opportunities and difficulties, or to take action including organizing future intended action
• Customer and Marketplace: ability and desire to anticipate and address the needs of customers (internal or external) and take action to meet their needs
• Teamwork/Collaboration: ability and intention to work cooperatively and effectively with others toward shared goals.
• Creativity: propensity to think outside the box in order to achieve optimal awareness engagement and improve uptake of new ideas and strategies

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Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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