Marketing Specialist

The Role

We're hiring a Marketing Specialist to own our social media presence and paid advertising across Instagram, Facebook, TikTok, and Google Ads. This role is hands-on across both organic content and performance campaigns — you'll shape how our brand shows up online and drive measurable results through smart strategy and sharp execution.

This is a great role for someone who's equally comfortable crafting a content calendar and dialing in ROAS on a paid campaign — and who thrives working independently in a remote environment.

What You'll Do

Own our organic social presence

• Develop and execute content strategies across Instagram, Facebook, and TikTok
• Plan, schedule, and publish content that's on-brand and built for each platform
• Monitor comments, engage with our community, and grow our following

Run paid advertising campaigns

• Plan, launch, and optimize campaigns across Meta Ads, TikTok Ads, and Google Ads
• Manage budgets, set targets, and report on performance against KPIs like ROAS and CPA
• Run A/B tests on creative, copy, and audiences to continuously improve results

Report and iterate

• Track performance across channels using Google Analytics, Meta Business Suite, and platform-native tools
• Surface insights and translate them into clear next steps
• Stay on top of platform updates, algorithm changes, and emerging trends

Collaborate on creative

• Work with designers or own the creative process directly to produce scroll-stopping content
• Adapt messaging and formats across platforms — especially short-form video (Reels, TikToks)

What Success Looks Like (First 60–90 Days)

• A clear, consistent content calendar live across Instagram, Facebook, and TikTok
• Paid campaigns running on Meta, TikTok, and Google with defined targets and reporting in place
• Early performance data reviewed and first round of optimizations made
• A repeatable process for content creation, publishing, and campaign management

Requirements

• 3–5 years in digital marketing, social media, or a related role
• Proven experience running paid campaigns on Meta Ads Manager, TikTok Ads, and Google Ads
• Strong grasp of organic social strategy and short-form video best practices
• Comfortable with analytics tools and able to translate data into decisions
• Strong written communication skills and a good eye for on-brand content
• Self-directed and reliable — you don't need a lot of hand-holding to get things done

Nice to Have

• Basic design or video editing skills (Canva, CapCut, Adobe, etc.)
• Experience with marketing automation or CRM tools
• Background in transportation

How We Work

• Remote-first with high ownership and clear communication
• You'll have real autonomy over your channels and budget
• We move fast and value people who can make smart tradeoffs and keep things moving