Marketing Consultant, Retail Media & Growth Strategy

Who You Are

You bring hands-on experience from within a Retail Media Network (RMN), with a clear understanding of how retailers commercialize media offerings and sell to brands. You are confident operating in retail media environments and can translate that experience into structured, client-facing strategy work.

This is a client-facing, execution-focused strategy role responsible for owning key workstreams and contributing to integrated retail transformation initiatives across RMN, brand, GTM, and operating models.

What You Will Do

Retail & RMN Strategic Support

• Support discovery sessions, stakeholder interviews, and synthesis.
• Translate client inputs into structured analyses and opportunity frameworks.
• Develop clear articulation of how RMNs must serve brand objectives (sales lift, share growth, ROI, measurement transparency).
• Ground recommendations in commercial and financial logic, informed by real-world RMN operations.

Integrated Retail Workstream Ownership

• Own defined workstreams across:
• Retail Media strategy
• Brand-to-retail alignment
• Retail GTM modernization
• In-housing and operating model assessments
• Build supporting analyses, financial models, and executive-ready materials.
• Contribute to roadmap development and value modeling.

Retail Media & Commercial Expertise

• Demonstrate understanding of:
• How retail media networks are structured, priced, and sold to advertisers
• Retailer revenue models and margin considerations tied to media
• Measurement expectations (incrementality, attribution, closed-loop reporting)
• Investment decision frameworks used by brand and shopper teams
• Ensure RMN strategies reflect real-world retailer and advertiser expectations.

Client & Commercial Support

• Support workshop preparation and executive presentations.
• Contribute to proposal development and research for new business.
• Assist in codifying frameworks and reusable retail media assets.

Retail IP & Thought Leadership

• Contribute to POVs and webinar content.
• Support in the elevation of firm positioning in retail marketing strategy.

What You Bring

• 6–10 years in retail media, strategy consulting, commercial strategy, or related roles.

Required:

• Experience working within a Retail Media Network (retailer-side), with exposure to how media offerings are commercialized and sold to brands.
• Experience on the sell-side of retail media (e.g., RMN sales, account management, partnerships, or commercial strategy).
• Hands-on experience in retail media execution and/or strategy, not limited to activation.
• Strong understanding of grocery and/or mass retail media networks.

Preferred:

• Experience with major RMNs such as Walmart Connect, Target Roundel, Kroger Precision
• Marketing, or similar grocery and mass retail networks.
• Experience working with multiple RMNs or across retailer ecosystems.
• CPG or agency experience as complementary background.

Additional Capabilities:

• Strong analytical and data and insights synthesizing skills; comfortable building structured analyses and light financial models.
• Understanding of brand + performance marketing intersection.
• Ability to communicate clearly in executive-ready materials.
• Collaborative and comfortable operating in ambiguity with guidance.

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