Lead Generation & Events Manager

ZutaCore is a leader in waterless, direct-to-chip liquid cooling solutions for AI
and high-performance computing workloads. Reporting directly to the Vice
President of Marketing & Sales Operations, the Lead Generation & Events
Manager will play a critical role in designing and executing high-impact lead
generation strategies, with a strong focus on Account-Based Marketing (ABM)
and event execution.
The ideal candidate will bring proven expertise in optimizing demand
generation programs, building multi-channel campaigns, and driving high-
quality leads into the sales pipeline. In addition, this role will take ownership of
planning and executing key industry events and conferences, ensuring
ZutaCore has a strong presence across strategic marketing moments that
generate pipeline.
This position collaborates closely with Product Marketing, Marketing/Sales
Operations, and Sales to ensure alignment and measurable success across
campaigns and event initiatives.

Key Responsibilities
● Develop and execute lead generation strategies, with a focus on ABM
targeting enterprise accounts in Financial Services, NeoClouds, AI
Factories, Telecommunications, and Research Institutions.
● Identify and engage high-value accounts using data-driven approaches to
drive awareness and demand.
● Build and implement multi-channel lead generation campaigns, including
email marketing, webinars, content marketing, social media, and digital
campaigns.
● Manage account profiles/personas and nurture programs to improve
pipeline quality and conversion rates.
● Partner with Product Marketing to craft personalized messaging and
campaigns that resonate with target accounts, ensuring alignment with
market positioning.

● Work closely with Marketing Operations and Lead Qualification teams to
streamline workflows, optimize lead management, and support pipeline
acceleration.
● Analyze campaign metrics, reporting on lead quality, conversion
performance, and pipeline opportunities to refine future strategies.
● Plan, manage, and execute ZutaCore’s participation in key industry events,
including conferences, trade shows, and customer engagements.
● Own event logistics and coordination including booth planning, vendor
management, event timelines, sponsorship deliverables, and on-site
execution support.
● Coordinate event-related marketing assets, including messaging,
collateral, presentations, demo requirements, and lead capture strategies.
● Work with Sales to drive pre-event promotion, meeting scheduling, and
post-event follow-up campaigns to maximize pipeline impact.
● Track and report event performance metrics, including leads generated,
meeting outcomes, and pipeline contribution.
● Stay current on industry best practices for lead generation, ABM, and event
strategy, applying innovative techniques to improve campaign
performance.

Qualifications and Skills● Proven experience driving ABM and lead generation programs, ideally in
B2B technology, AI infrastructure, or data center industries.
● Experience planning and executing industry events, trade shows, and
customer engagements with measurable pipeline impact.
● Expertise in ABM strategies, account segmentation, and multi-channel
lead generation campaigns.
● Proficiency with HubSpot CRM
● Strong analytical skills to measure performance, interpret data, and
optimize results.
● Excellent communication and interpersonal skills, with the ability to
collaborate effectively across internal teams.
● Ability to work independently in a fast-paced, remote environment while
managing multiple priorities.
● Strong project management skills, with the ability to manage event
timelines, budgets, and cross-functional stakeholders.
● Expertise in crafting account-focused messaging and campaign content
aligned with sales and marketing goals.

Why Join ZutaCore?
At ZutaCore, you’ll be part of a forward-thinking team helping define the
future of AI and high-performance computing infrastructure through
innovative, waterless liquid cooling technology. This fully remote role offers
flexibility, meaningful ownership, and the opportunity to directly influence
how cutting-edge solutions are positioned and adopted across some of the
world’s most demanding compute environments.