Email Marketing Specialist

 Posted 4 hours ago
  
 India
  
2-5 years experience
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AI Summary

The specialist will plan, execute, and optimize email marketing campaigns and automation sequences to drive conversions. They are responsible for managing email calendars, segmenting audiences, and analyzing performance metrics.

Job Title: Email Marketing Specialist 
Employment Type: Contractual (with potential for extension based on performance) 
Location: India  
Work Schedule: US Business Hours (e.g., PST/EST/CST) 
Work Setup: Remote 

Position Overview

We are seeking a detail-oriented and results-driven Email Marketing Specialist to support the planning, execution, and optimization of email marketing campaigns. This role is ideal for someone who is data-driven, creative, and experienced in building engaging email journeys that drive conversions and customer engagement. 

This is a contractual role with the possibility of extension based on performance and business needs. 

Key Responsibilities

  • Develop, execute, and optimize email marketing campaigns aligned with business goals  
  • Create and manage email calendars, workflows, and automation sequences  
  • Design and write compelling email copy that drives engagement and conversions  
  • Segment email lists and personalize campaigns for targeted audiences  
  • Monitor and analyze campaign performance (open rates, CTR, conversions, etc.)  
  • Conduct A/B testing to improve campaign effectiveness  
  • Ensure email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR)  
  • Collaborate with marketing, design, and content teams to align messaging  
  • Maintain and update email databases and CRM systems  

Qualifications

  • Proven experience in email marketing or a similar role  
  • Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud)  
  • Strong understanding of email marketing best practices and performance metrics  
  • Experience with marketing automation and audience segmentation  
  • Basic knowledge of HTML/CSS for email formatting is a plus  
  • Excellent written communication and copywriting skills  
  • Strong analytical mindset with attention to detail  
  • Ability to work independently in a remote, fast-paced environment  

Preferred Qualifications

  • Experience working with US-based clients or teams  
  • Familiarity with CRM systems and integrations  
  • Background in digital marketing or performance marketing  

What We Offer

  • 100% remote work setup  
  • (Insert Budget)
  • Opportunity to work with international teams  
  • Potential contract extension based on performance  
  • Exposure to diverse campaigns and industries  

Join Us 

Become part of a dynamic team where your contributions are valued, your ideas are heard, and your growth is supported. At H!KINEX, we offer not just a job, but a career path with opportunities to learn, grow, and work alongside industry leaders. 

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