Email Marketing Specialist

Job Title: Email Marketing Specialist 
Employment Type: Contractual (with potential for extension based on performance) 
Location: India  
Work Schedule: US Business Hours (e.g., PST/EST/CST) 
Work Setup: Remote 

Position Overview 

We are seeking a detail-oriented and results-driven Email Marketing Specialist to support the planning, execution, and optimization of email marketing campaigns. This role is ideal for someone who is data-driven, creative, and experienced in building engaging email journeys that drive conversions and customer engagement. 

This is a contractual role with the possibility of extension based on performance and business needs. 

Key Responsibilities 

• Develop, execute, and optimize email marketing campaigns aligned with business goals  

• Create and manage email calendars, workflows, and automation sequences  

• Design and write compelling email copy that drives engagement and conversions  

• Segment email lists and personalize campaigns for targeted audiences  

• Monitor and analyze campaign performance (open rates, CTR, conversions, etc.)  

• Conduct A/B testing to improve campaign effectiveness  

• Ensure email deliverability and compliance with relevant regulations (e.g., CAN-SPAM, GDPR)  

• Collaborate with marketing, design, and content teams to align messaging  

• Maintain and update email databases and CRM systems  

Qualifications 

• Proven experience in email marketing or a similar role  

• Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Salesforce Marketing Cloud)  

• Strong understanding of email marketing best practices and performance metrics  

• Experience with marketing automation and audience segmentation  

• Basic knowledge of HTML/CSS for email formatting is a plus  

• Excellent written communication and copywriting skills  

• Strong analytical mindset with attention to detail  

• Ability to work independently in a remote, fast-paced environment  

Preferred Qualifications 

• Experience working with US-based clients or teams  

• Familiarity with CRM systems and integrations  

• Background in digital marketing or performance marketing  

What We Offer 

• 100% remote work setup  

• (Insert Budget) 

• Opportunity to work with international teams  

• Potential contract extension based on performance  

• Exposure to diverse campaigns and industries  

Join Us 

Become part of a dynamic team where your contributions are valued, your ideas are heard, and your growth is supported. At H!KINEX, we offer not just a job, but a career path with opportunities to learn, grow, and work alongside industry leaders.