Digital Strategist - Digital Marketing

Job description:

Digital Strategy

• Develop and execute comprehensive digital marketing strategies aligned with client goals and business objectives.
• Conduct market, competitor, audience, and keyword research to identify growth opportunities.
• Develop channel strategies across SEO, paid media, content, social media, and other digital marketing channels as required.
• Translate data and insights into clear strategies, priorities, and actionable recommendations.
• Continuously evaluate campaign and channel performance and optimize strategies based on results.

SEO & Organic Growth

• Oversee SEO strategies, including technical SEO, on-page SEO, local SEO, content, and off-page activities.
• Identify opportunities to improve organic visibility, traffic, leads, and conversions.
• Review SEO performance and ensure recommendations are aligned with overall digital strategy.
• Work closely with SEO specialists and content teams to ensure effective execution.

Project & Account Management

• Manage multiple client projects and ensure deliverables are completed accurately and on time.
• Coordinate with SEO specialists, paid media specialists, content writers, designers, developers, and account managers.
• Maintain clear project priorities, timelines, dependencies, and ownership.
• Identify potential delays or blockers early and take appropriate action to keep projects on track.
• Ensure client requirements and agreed scopes are clearly understood and delivered.

KPI & Performance Management

• Establish and monitor KPIs based on client objectives and agreed strategies.
• Track performance using Google Analytics 4, Google Search Console, Google Ads, Semrush, Ahrefs, and other relevant platforms.
• Ensure deliverables and performance targets are consistently tracked and met.
• Analyze performance data, identify gaps, and recommend corrective actions.
• Prepare clear performance reports highlighting key results, insights, challenges, and next steps.

Client & Team Collaboration

• Communicate strategy, performance, priorities, and recommendations clearly to internal teams and clients.
• Participate in client meetings and confidently explain digital marketing performance and strategy.
• Ensure all teams remain aligned with client objectives, timelines, and KPIs.
• Provide strategic guidance and support to team members where required.

Requirements

• 3+ years of experience in digital marketing, digital strategy, SEO, or a related field.
• Strong understanding of SEO and broader digital marketing channels.
• Proven experience managing multiple projects, clients, or marketing workstreams.
• Strong project management and organizational skills.
• Experience defining, tracking, and achieving KPIs and client deliverables.
• Strong analytical and problem-solving skills.
• Experience with GA4, Google Search Console, Semrush, Ahrefs, or equivalent tools.
• Excellent written and verbal English communication skills.
• Strong client-facing and presentation skills.
• Digital marketing agency experience is required.

Preferred Qualifications

• Experience managing cross-functional marketing teams.
• Experience working with US-based clients.
• Familiarity with paid media, content marketing, social media, CRM, and conversion optimization.
• Experience using project management platforms such as Asana, Trello, or ClickUp.