Demand Generation Manager, B2B Marketing

This is a remote position.

Demand Generation Manager, B2B Marketing

About Company

Our client is a next-generation CX and operations partner helping high-growth and enterprise companies scale customer experience through a combination of operational excellence, technology, and AI-enabled solutions.

With delivery hubs across Latin America and a rapidly expanding client base, this company partners with leading companies across healthcare, fintech, e-commerce, SaaS, and digital platforms to solve complex challenges across customer support, operations, and AI-driven transformation.

As they continue to scale, the company is investing heavily in building a more sophisticated B2B demand generation engine to support growth beyond founder-led sales and referral channels. This role will play a critical part in helping define and scale that next phase of growth.

The Opportunity

We are seeking a Demand Generation Manager, B2B Marketing to help build and scale their B2B pipeline generation engine.

This is a highly hands-on, high-ownership role focused on driving qualified pipeline growth through a combination of:

• Demand generation
  
• Performance marketing
  
• Lifecycle marketing
  
• Account-Based Marketing (ABM)
  
• Funnel optimization
  
• Sales and marketing alignment
  

This role is ideal for someone who thrives in fast-moving, entrepreneurial environments and enjoys both strategy and execution. You will work closely with their Head of Marketing and US sales leadership to help architect and execute scalable growth initiatives across paid acquisition, nurture systems, campaign experimentation, and pipeline generation.

This is not a traditional brand marketing role.

This is a revenue and pipeline-focused marketing position.

What You'll Do

Demand Generation & Pipeline Growth

• Build and execute B2B demand generation strategies focused on qualified pipeline creation.
  
• Develop and manage multi-channel campaigns across:
  
• Paid Search
  
• LinkedIn Ads
  
• ABM initiatives
  
• Webinar campaigns
  
• Email marketing
  
• Thought leadership distribution
  
• Sponsored content and events
  
• Partner closely with sales leadership on:
  
• Shaping ICP-targeted messaging
  
• Target account strategy
  
• Lead quality feedback loops
  
• Pipeline reporting
  
• Help scale the company's outbound and inbound pipeline generation infrastructure beyond founder-led sales channels.
  

Performance Marketing

• Own and optimize paid acquisition campaigns across:
  
• Google Ads
  
• LinkedIn Ads
  
• Microsoft Ads
  
• Improve campaign structure, targeting, conversion quality, and overall ROI.
  
• Manage campaign testing, experimentation, and optimization cadence.
  
• Leverage offline conversions and lifecycle-stage attribution to improve paid media performance.
  
• Monitor and optimize KPIs including:
  
• MQL generation
  
• SQL conversion
  
• CAC
  
• Pipeline contribution
  
• Cost per opportunity
  
• Work closely with internal content, SEO, and design resources to support campaign execution.
  

Lifecycle Marketing & Lead Nurturing

• Build and improve lifecycle marketing systems across the funnel.
  
• Create segmented nurture strategies by vertical, buyer stage, and intent signals.
  
• Improve webinar and event follow-up workflows.
  
• Develop lead scoring and lead qualification frameworks in partnership with sales.
  
• Improve email marketing effectiveness, conversion paths, and nurture sequencing.
  
• Help establish more sophisticated funnel management and attribution processes.
  

Cross-Functional Collaboration

• Partner with the Head of Marketing to prioritize initiatives and expand marketing execution bandwidth.
  
• Collaborate with sales leadership to align messaging, targeting, and campaign priorities.
  
• Work alongside:
  
• SEO specialists
  
• Content team
  
• Designers
  
• Developers
  
• Marketing operations support
  
• Help translate strategy into actionable campaign execution plans and detailed creative briefs.
  
• Contribute to experimentation, process improvement, and AI-enabled marketing workflows.
  

Who You Are

• 5+ years of experience in:
  
• B2B demand generation
  
• Growth marketing
  
• Performance marketing
  
• Revenue marketing
  
• Pipeline marketing
  
• Strong hands-on expertise in:
  
• Google Ads
  
• Paid Search
  
• Conversion optimization
  
• Full-funnel management
  
• Lifecycle marketing
  
• Experience managing campaigns tied directly to pipeline and revenue outcomes.
  
• Strong understanding of:
  
• Offline conversions
  
• Attribution modeling
  
• Lead scoring
  
• Marketing-to-sales alignment
  
• Revenue-weighted optimization
  
• Experience building and optimizing nurture sequences and lifecycle workflows.
  
• Highly autonomous and self-directed operator.
  
• Comfortable operating in ambiguity and helping build systems from scratch.
  
• Strong experimentation and testing mindset.
  
• Strong communicator capable of collaborating cross-functionally with sales and marketing stakeholders.
  
• Comfortable balancing strategy and execution in a lean environment.
  
• Strong problem-solving and critical-thinking abilities.
  
• Experience with HubSpot or similar CRM/marketing automation platforms required.
  

Preferred Backgrounds

• B2B services organizations
  
• Agencies
  
• Outsourcing/BPO
  
• CX/customer support platforms
  
• Growth-stage startups
  
• Revenue-focused marketing teams
  
• ABM or pipeline marketing environments
  

Bonus Points

• Experience with AI-enabled marketing workflows or automation tools.
  
• Experience working with distributed/international teams.
  
• Exposure to healthcare, CX, SaaS, or operational services industries.
  
• LinkedIn Ads experience.
  
• Webinar and event-driven demand generation experience.
  

Why This Role

• High-ownership opportunity within a rapidly scaling company.
  
• Direct visibility with executive leadership and revenue teams.
  
• Opportunity to help architect the company's next phase of growth.
  
• Ability to influence GTM strategy, pipeline development, and marketing infrastructure.
  
• Fast-moving environment with strong autonomy and impact.
  
• Opportunity to help modernize and scale demand generation operations.
  
• Remote-first flexibility.
  

Ready to apply?