Demand Generation Manager
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AI Summary
Spinnaker Support is a global leader in third-party support and managed services for Oracle and SAP software. We help enterprise organizations reduce costs, extend the life of their software investments, and operate with greater certainty. Our marketing team plays a direct role in driving the pipeline that fuels that mission.
We are looking for a data-driven, creative, and execution-focused Demand Generation Manager to own and scale Spinnaker Support's pipeline engine. This is a high-impact, full-funnel role responsible for building and optimizing programs that generate awareness, nurture prospects, and convert marketing-qualified leads into sales opportunities.
You will sit at the intersection of marketing strategy and revenue accountability, working closely with sales, marketing operations, and content to ensure campaigns are targeted, measurable, and tied directly to pipeline outcomes. You are equally comfortable architecting a multi-touch nurture program in a marketing automation platform as you are analyzing funnel performance in Salesforce and presenting insights to leadership.
Responsibilities
Pipeline & Demand Programs
- Develop, execute, and optimize multi-channel demand generation programs across email, paid media, content syndication, webinars, events, and ABM
- Own the full marketing funnel from top-of-funnel awareness through MQL-to-SQL handoff, ensuring quality, velocity, and volume
- Build and manage account-based marketing (ABM) programs targeting enterprise accounts in key verticals and geographies
- Partner with sales leadership to align on ICP, account tiering, and pipeline coverage goals
Marketing Automation & Operations
- Own campaign execution and lead management in Pardot, including segmentation, scoring, nurture workflows, and lifecycle programs
- Maintain data hygiene and lead routing integrity across Pardot and Salesforce
- Build and manage campaign tracking, UTM frameworks, and attribution models to ensure accurate performance reporting
Analytics & Reporting
- Own weekly and monthly reporting on pipeline contribution, MQL/SQL volume, conversion rates, CAC, and campaign ROI
- Build dashboards that give marketing and sales leadership clear visibility into what's working
- Use data to make proactive optimization decisions -- not just post-mortems
Content & Channel Coordination
- Partner with content and creative teams to ensure the right assets reach the right audiences at the right funnel stage
- Manage relationships with paid media agencies or vendors to maximize performance across LinkedIn, Google, and programmatic channels
- Collaborate with field and partner marketing teams to integrate regional programs into global demand gen strategy
Requirement
- 5+ years of B2B demand generation or growth marketing experience, ideally within enterprise technology, SaaS, or IT services
- Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required; we use Pardotand expect a reasonable ramp
- Deep proficiency in Salesforce CRM for campaign tracking, lead management, and pipeline reporting
- Proven track record of building programs that generate measurable pipeline, not just lead volume
- Strong analytical skills -- comfortable building reports, interpreting funnel data, and presenting insights to senior leaders
- Experience running ABM programs targeting enterprise accounts
- Excellent cross-functional communication and project management skills
Preferred
- Prior experience with Pardot specifically is a plus, but not required -- platform proficiency transfers
- Experience in third-party software support, managed services, or enterprise IT services
- Familiarity with intent data platforms (e.g., Bombora, 6sense, Demandbase)
- Experience managing paid media programs across LinkedIn, Google Ads, and programmatic channels
- Exposure to content syndication programs and analyst relations (Gartner, Forrester)
We are committed to fair and equitable compensation practices. As such, compensation will ultimately be in line with the labor market data, and the location in which the position is filled. Final compensation for this role will be determined by various factors such as education, experience, knowledge, skills, and abilities of the candidate, and alignment with labor market data and geographic location.
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