Creative Strategist — San Francisco or US Remote

At SCRL, we build tools that millions of creators use every day to make content for social media. We're a fast-moving team headquartered in Stockholm, Sweden with a brand new San Francisco office where we're hiring a Creative Strategist to own paid social creative for the US market and drive the next stage of our US growth. Your job is to make winning ads and build the systems to keep them coming.

The role

• Own creative strategy for the US market end-to-end. Your primary measure of success will be winning creatives that acquire users at scale

• Translate performance data (hook rate, hold rate, CTR, ROAS) into creative directions and testable hypotheses

• Run weekly testing plans and pull out clear learnings

• Build the insight foundation: trend reports, competitor analysis, audience research

• Collaborate closely with motion and graphic designers from ideation to final cut

• Build frameworks for concept variation, testing velocity, and creative refresh cycles to avoid fatigue

• Give clear, actionable feedback through rounds of edits with internal and external creative partners
  

Who we think you are

• You find winning concepts and scale them, not one-off executions

• You build systems around what works

• You have a sharp eye for what makes consumers stop and convert

• You stay close to the platforms and know what's performing
  

What we need you to bring

• 4–6 years in creative strategy or performance marketing

• A portfolio of paid social creative that drove real acquisition results

• Proven ability to turn audience insights into creative directions that convert

• Deep fluency in Meta Ads Manager and platform-native creative formats

• Experience owning creative strategy, not just executing someone else's

• Strong writer: briefs, post-mortems, and concept rationale should all come naturally

• A track record of giving feedback that improves output without slowing teams down

• Comfortable pulling and interpreting performance data independently
  

Bonus points for

• Background in consumer apps, SaaS, or creator tools

• Deep creative production experience for Meta’s ads platform

• Experience in high-volume, test-and-learn creative environments
  

Why SCRL

• Your work will reach millions of creators worldwide

• Real ownership on a small, high-caliber team

• One focused product, built with care

• Based in our San Francisco office or remotely anywhere in the US

• Competitive salary ($90,000 - $150,000), benefits, and room to grow

• Final compensation will depend on experience, skills, and location
  

If this sounds like the kind of work you're passionate about, we'd love to hear from you.