Creative Strategist

Maven Consumer is building its paid acquisition engine from scratch, and great performance marketing is only as good as the creative feeding it. The Creative Strategist is the connective tissue between data and production: the person who figures out what's converting, why, and translates that into briefs that move metrics.

This is a highly cross-functional role sitting at the intersection of performance marketing, brand, and content. You'll work hand-in-hand with the Performance Marketing Manager and partner closely with Maven's brand team, creators, and external agencies to build a rigorous, always-on creative testing engine. As targeting advantages continue to erode and AI reshapes how creative is produced and distributed, this role is more important than ever because as differentiation now comes from strategy and message quality, not asset volume alone.

WHAT YOU'LL DO

• Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job
• Translate performance data into creative direction, analyzing what's working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs
• OwnSee creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life
• Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action
• Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expand test coverage testing surface
• Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion
• Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that determines how fast the creative layer can move
• Build and maintain a competitive creative intelligence practice, staying current on what's working in the market, particularly in health and wellness
• Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel
• Ensure all creative output meets healthcare advertising guidelines and platform policies

WHAT YOU'LL BRING

• 4–6 years in creative strategy, performance marketing, or growth, with experience meaningful time in consumer health, wellness, or DTC subscription
• A hybrid creative and performance mindset: you know what makes creative convert, not just what looks good, and can diagnose whether a problem is a hook rate issue or a hold rate issue
• Proven track record writing briefs and UGC scripts that have moved metrics; strong POV on direct response formats, hooks, and what earns trust in a health context
• Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing), actively using these to move faster and test more
• Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions
• Experience owning the full UGC pipeline: sourcing, scripting, briefing, and testing creator content at scale
• Comfortable owning both the strategic and operational sides of creative production; you build process where none exists and keep velocity high

The base salary range for this role is $145,000 - $170,000 per year. You will also be entitled to receive equity and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.

This role requires active work authorization in the US.