Creative Producer & Editor (AI-native)

About Scaling.com

Scaling.com helps business owners 10x their companies in three years or less. We work with entrepreneurs doing $1M+ in revenue who are ready to stop being the bottleneck and start building something that scales.

We're building the best business scaling content on the internet — video sales letters, webinars, ads, social media content, keynote clips, trainings, testimonials, event reels, case studies, and long-form educational assets — and we need a rare creative mind to help make it happen.

About This Role

Most editors can cut video together. That's the floor, not the bar.

We're looking for a Creative Producer & Editor who can think through the strategy, the story, the hook, the teaching, the conversion goal, and the final execution — then shape the content so it actually lands.

This is a broad creative production role across the Scaling.com content ecosystem. You'll help us turn raw footage, keynotes, webinars, trainings, testimonials, social footage, interviews, and campaign ideas into high-leverage assets that support sales, marketing, social media, Scaler education, and brand authority.

You might be handed a video sales letter and asked to make it stronger. You might take a Blake Erickson webinar and turn it into a stronger front-end education and conversion asset. You might take keynote footage from Dr. Benjamin Hardy or Blake and turn it into social clips, ad hooks, speaker reels, or campaign content. You might pull the best moments from Scaler testimonials and shape them into a reel for a landing page, email campaign, webinar, or ad. You might edit onboarding videos, portal trainings, challenge content, event reels, internal education assets, or social content.

The point is not that you do one type of video. The point is that you understand what the footage is for — conversion, communication, teaching, belief-building, social growth, Scaler education, or brand credibility — and you know how to shape it accordingly.

This role exists because there is far more high-leverage content to make than we currently have bandwidth for. We are filming more, testing more, teaching more, and building more channels across Blake, Dr. Hardy, Scaling.com, social media, webinars, ads, trainings, events, and Scaler stories. We need someone who can help turn that raw material into finished assets that are useful, strategic, compelling, and beautiful.

You're the person who makes all of that happen.

What Your Days Actually Look Like

At a high level, your time is focused on five things:

• High-leverage company content. Editing VSLs, webinars, trainings, testimonial reels, social clips, ads, event reels, onboarding videos, and other production needs across Scaling.com.
• Blake's webinar and social presence. Helping build Blake's webinars, clips, ads, social content, and recorded events into a stronger education, trust-building, and conversion channel.
• Dr. Hardy and Blake content repurposing. Turning keynotes, podcasts, workshops, Q&As, interviews, and speaking footage into content that sells the ideas, teaches clearly, and builds authority.
• Multiple assets per shoot. Treating every keynote, webinar, interview, testimonial, or training as a source for clips, ads, funnel assets, trainings, social posts, and campaign materials — not just one deliverable.
• Creative production support. Occasionally traveling to film social media content, events, interviews, keynotes, Scaler interactions, and other production needs connected to Scaling.com.

You may also support Scaling Stories when needed, especially with packaging, cutdowns, production value, and turning Scaler transformation content into useful assets — but this is not only a Scaling Stories role. This is the person who helps us create, edit, and multiply the most important content across the company.

What You'll Own

• Editing and producing video sales letters, webinars, ads, trainings, social clips, testimonial reels, speaker reels, and other high-leverage video assets.
• Finding the best moments inside raw footage and shaping them into clear, compelling content.
• Understanding the purpose of each asset before editing it: what it needs to teach, sell, clarify, prove, or make someone feel.
• Helping build Blake Erickson's webinar and social presence into a stronger front-end channel for Scaling.com.
• Repurposing Dr. Hardy, Blake, and Scaling.com content into multiple formats for social, ads, funnels, campaigns, and internal use.
• Supporting live and recorded production when needed, including occasional travel for events, keynotes, shoots, interviews, or social media capture.
• Collaborating with Raleigh Norton and the broader creative team to turn big ideas and raw footage into finished assets that move the business forward.
• Using AI tools to move faster, stay organized, improve creative workflows, and help us build a leaner, smarter production system.

Requirements

What Makes You a Fit

You are not just an editor. You are a creative thinker with taste, judgment, and ownership. You have direct marketing experience, and you understand that editing is not just cutting footage together. It is deciding what matters, what lands, what should be removed, what should be emphasized, and how to make the final piece feel clear, useful, persuasive, and emotionally compelling.

You have instincts for:

• Hooks
• Story
• Pacing
• Teaching
• Conversion
• Social media
• Direct response
• Thought leadership
• Brand credibility
• Emotional resonance
• Clean, premium execution

You can look at footage and ask:

• "What is the point of this?"
• "What is the strongest moment?"
• "What will make someone keep watching?"
• "What will make this more useful?"
• "What will make this convert?"
• "What will make this feel like Scaling.com?"

We're looking for someone who thinks like an intrapreneur: someone with the skill of an editor, the ownership of a producer, and the perspective of a partner. Taking ownership, initiative, and risk to build something new, rather than just executing assigned tasks.

The Standard

The content should feel smart, clear, premium, useful, and alive.

We are not trying to make generic business content. We are trying to build the best scaling content on the internet.

That means the work needs to be:

• Strategically useful
• Emotionally compelling
• Visually strong
• Clear and easy to understand
• Built around the Scaling Framework
• Strong enough to support sales, social, education, and fulfillment
• Designed to work across multiple channels
• Created with speed, taste, and ownership

Why This Role Matters

Scaling.com has more valuable raw material than we can currently use.

• We have Dr. Hardy's IP.
• We have Blake's ability to make the ideas land.
• We have Scaler transformations.
• We have events, webinars, keynotes, trainings, testimonials, and interviews.
• We have a growing social strategy.
• We have campaigns, ads, and funnels that need better creative.
• This role helps turn all of that into assets that build belief, educate entrepreneurs, drive demand, support Scalers, and help Scaling.com grow.
• You are not joining just to edit videos.
• You are joining to help build the content engine that helps Scaling.com reach 5,000 members — and helps those members actually scale.

Benefits

• PTO
• US Holidays
• Benefits (Starting October 1, 2026)