Creative Content Strategist

Role Specific Job Duties:

Creative Concepting & Copywriting (60%) 

• Lead ideation: Develop creative concepts for multi-channel campaigns, product launches, and evergreen initiatives.
• High-impact copywriting: Write clear, persuasive, and brand-aligned copy for key assets ranging from webpages and thought leadership pieces to ads and video scripts. 
• Brand stewardship: Ensure a consistent, authoritative, and engaging brand voice across all content experiences. 

Content Architecture and GXO Strategy (30%)

• Answer Engine Optimization (AEO): Formulate and execute strategies to optimize content for AI-driven search engines and voice search. 
• Structured Content Design: Re-architect content into clear, structured formats (FAQs, bulleted summaries, direct-answer modules) that balance UX and AI crawlability.

Operations and Project Management (10%)

• Workflow Optimization: Audit, design, and implement content workflows to scale content production without sacrificing quality, prioritizing an agile framework for iteration, collaboration, and continuous improvement. 
• Project Management: Own the content lifecycle from brief to deployment, utilizing existing creative operations framework and project management tools (e.g., Asana). 
• Tech Stack Integration: Leverage AI tools where appropriate to automate repetitive tasks, streamline research, and improve time-to-completion. 
• Experience: 8+ years of experience in copywriting and content strategy with a proven track record of delivering high impact campaigns and content deliverables. 

• Exceptional Portfolio: A strong portfolio demonstrating versatile writing skills, conceptual thinking, and the ability to turn complex ideas into accessible, engaging narratives. 

Required Skills / Experience:

• Concept Development: Proven experience developing fresh, innovative concepts that are differentiated and human. 
• AEO and SEO Fluency: Deep understanding of search engine evaluation, specifically how LLMs pull data.
• Project Management Mastery: Exceptional organizational skills with experience managing content calendars and cross-functional stakeholders. 
• Analytical Mindset: Ability to interpret and leverage data to iterate and improve content performance. 
• Tech Proficiency: Experience with WordPress, Asana, and generative AI tools used for brainstorming and operational efficiency.

Preferred Experience:

• Experience working in a fast-growth martech company
• Familiarity with ABM strategies.

SheerID is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. SheerID believes that diversity and inclusion is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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